European Journal of Marketing
Issue(s) available: 442 – From Volume: 1 Issue: 1, to Volume: 58 Issue: 13
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Volume 58
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Volume 52
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Issue 9/10 2018
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Volume 51
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Volume 50
Volume 49
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Volume 48
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Volume 47
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Volume 45
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Volume 44
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Volume 43
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Volume 42
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Volume 40
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Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
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Volume 39
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Volume 38
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Volume 37
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Volume 35
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Volume 34
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Volume 33
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Volume 32
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Volume 31
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Volume 30
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Volume 17
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Volume 14
Volume 13
Volume 12
Volume 11
Category–level drivers of the market share–rank power law relationship
Young Han Bae, Thomas S. Gruca, Hyunwoo Lim, Gary J. RussellThis paper aims to analyze variations in the parameters of the market share–rank power law across consumer packaged goods (CPG) categories.
Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism
Frederic Ponsignon, Matthew Bauman, Renaud LunardoThis paper aims to explores the escapist journey that consumers embark on to reduce self-discrepancy, from the motivation to satisfy personal goals to the fulfilment of these…
How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products
Elten Briggs, Abigail Torres Rico, Tracy R. Kizer, Zhiyong YangThis study aims to examine the ramifications of an unfavorable public incident resulting from an organizational leader’s transgression on member outcomes and their intentions to…
Conceptualizing ephemerality in online marketing communication for consumers and firms
Lane WakefieldConsumers send billions of messages with high ephemerality each day, yet the effects of this type of communication are relatively unknown. Online ephemeral communication refers to…
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective
Sayuri Wijekoon, Aron O'Cass, Mahdi VesalThis study aims to examine the underlying mechanisms through which entrepreneurial marketing (EM) promotes the development of a favorable brand image and enhances sales growth and…
Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases
Sameeullah Khan, Asif Iqbal Fazili, Park Thaichon, Sara Quach, Mohd Ashraf Parry, Irfan BashirThis paper aims to challenge the notion that “having-less” – limiting consumption of scarce resources to a select few – represents a social responsibility route toward guilt…
The role of health-related claims and situational skepticism on consumers’ food choices
Vartika Chaudhary, Dinesh Sharma, Anish Nagpal, Arti D. KalroThis paper aims to examine the effect of three types of health-related claims (health, nutrition and ingredient) and product healthiness on situational skepticism toward the…
Perfectly imperfect and muddling through for sustainable futures
Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine , Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O'MahonyTo combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders…
Application of marketing to reduce consumer food waste in restaurants
Daisy Lee, Calvin Wan, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Gabriel LiThis paper aims to illustrate the application and effectiveness of a marketing programme co-designed by supply- and demand-side stakeholders to reduce consumer food waste in…
Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in Scotland
Marylyn Carrigan, Victoria Wells, Kerry MackayThis study aims to investigate whether consumers and small businesses can transition from disposable to reusable coffee cups, using a community social marketing intervention, led…
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Seamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen WormallThis study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date.
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing
Patricia McHugh, Cushla Dromgool-Regan, Christine T. Domegan, Noirin BurkeThis paper aims to describe a case between practitioners and social marketing academics to grow and scale a programme that engages with primary schools, teachers, children and the…
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
David James Schmidtke, Mai Nguyen, Sharyn Rundle-ThieleThis paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia.
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
Diletta Acuti, Linda Lemarie, Giampaolo VigliaThe purpose of this study is to demonstrate how decision-makers can enhance citizens’ sustainable disposal of e-waste through bin proximity and ad hoc communication. Specifically…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall