Table of contents
Consumer Risk Perception in the UK Wine Market
Vincent‐Wayne Mitchell, Mike GreatorexWith the growing urgency to reduce Europe's swelling “wine lake”, further growth in underdeveloped markets is being hampered, in part, by the risks involved in purchasing wine…
Marketing and Information Technology
Deborah MartellThe changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the…
An Analysis of Choice Criteria Using Conjoint Analysis
Keith FletcherThe trade‐off consumers make when acquiring a video recorder is investigated in both rental and buying situations. Out of five factors, product features were consistently rated as…
Marketing the Political Product
David M. ReidThat the business of vote winning is essentially a marketing problem is illustrated, and how knowledge of consumer behaviour can be interrelated with the principles of persuasion…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall