Table of contents
Marketing science in a postmodern world: introduction to the special issue
Stephen BrownProvides an introduction to the Special Issue by discussing the nature of marketing science in a postmodern world. Argues that science needs marketing more than marketing needs…
From segmentation to fragmentation: Markets and marketing strategy in the postmodern era
A. Fuat Firat, Clifford J. ShultzAttempts to contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and the corresponding changes that have to take place in…
Trading partners: Everyday intercourse in words and things
Robert Grafton SmallDespite tempting parallels between contemporary theories of biological evolution and the commonplace adaptation of products in varying cultures and circumstances, any apparent…
Feline consumption: Ethography, felologies and unobtrusive participation in the life of a cat
Morris “The Cat” HolbrookRather than focusing on issues that pertain to the consumption of cats (as pets), deals with the nature of consumption by cats (as consumers). Explores these facets of consumer…
Raiding the postmodern pantry: Advertising intertextuality and the young adult audience
Stephanie O’DonohoeWhile analysts of postmodernism have feasted on marketing practices, the marketing discipline has been slow to acquire a taste for postmodernism. Offers marketers a taste of what…
Buy Brown’s book!: A fully impartial commentary on Postmodern Marketing
Craig J. ThompsonProvides a fully impartial commentary on Stephen Brown’s Postmodern Marketing. Implores readers to ignore all rumours to the contrary. Notes that it is very difficult to summarize…
Beyond ethnography: Towards writerly accounts of organizing in marketing
Douglas BrownlieThis paper is about marketing accounting. It is about reading marketing writing and writing marketing reading and what calls them into being. It is about our “ab‐outing”…
Existential consumption and irrational desire
Richard ElliottIn postmodernity, consumption is a prime site for the negotiation of conflicting themes of freedom and control. Explores the consumption of symbolic meaning through five…
Community and consumption: Towards a definition of the “linking value” of product or services
Bernard CovaEncapsulates the debate on the topics of confusion in consumption and the return of community. Starting with an ethnosociological analysis structuring the passage from modernity…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall