Table of contents
Managing Quality in Business‐to‐business Services
Isabelle T.D. SzmiginFocuses on business‐to‐business services and requirements fordifferent types of quality in suppliers′ relationships with clients.Reviews the relevant literature in the areas of…
Europe 1992: Implications for New Zealand Business
Michele Akoorie, Karen Barber, Peter EnderwickThe EC is one of the most important overseas markets for NewZealand companies. Many New Zealand companies, while claiming to beniche marketers, are actually competing in open…
The Market for Luxury Goods: Income versus Culture
Bernard Dubois, Patrick DuquesnePoints out that identifying appropriate market segmentation baseshas been a recurrent problem in marketing. Compares the predictive powerof income and attitude towards cultural…
Developing Combinations of Message Appeals for Campaign Management
Mark DaviesSuggests that some of the most difficult decisions facingadvertising managers are in planning creative tasks such as messageappeals. Presents a multicriteria decision model to…
Integration and Effectiveness of Marketing Information Systems
Markku V.T. Sääksjärvi, Jari M. TalvinenIn marketing literature the popular and commonly used concept ofmarketing information systems (MkIS) seems to be based on an assumptionthat, in order to improve the effectiveness…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall