Table of contents
Competitive advantages in virtual markets ‐ perspectives of “information‐based marketing” in cyberspace
Rolf Weiber, Tobias KollmannThe aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up…
New interactive media: experts’ perceptions of opportunities and threats for existing businesses
Arvind Sahay, Jane Gould, Patrick BarwiseThe research reported here takes a complementary approach to the direct user/consumer studies, by measuring experts’ perceptions of the likely impact of new interactive media…
Early adopters of the Web as a retail medium: small company winners and losers
Robert M. O’Keefe, Gina O’Connor, Hsiang‐Jui KungFrom July 1995 until July 1996 we followed a group of small companies that were retailing on the Web. We surveyed our sample three times over this period, collecting both…
“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
Stephen J. Gould, Dawn B. LermanIn recent research, two views of the possible postmodern consumer have emerged. One view, advanced by Firat and Venkatesh, postulates that the consumer has increased expressive…
Conceptualizing consumer experiences in cyberspace
Chuan‐Fong (Eric) ShihThe purpose of this paper is to address consumer experiences in cyberspace and which aspects of technology brought about these experiences. This paper proposes a conceptual model…
Cybermarketscapes and consumer freedoms and identities
Alladi VenkateshWhen examining the issue of consumers in cyberspace, there appear to be two recurring narratives. One refers to the unidimensional perspective of marketing and how marketing tries…
The relationship between advertising and content provision on the Internet
Yuehong Yuan, Jonathan P. Caulkins, Stephen RoehrigExplores the question of whether the traditional practice of bundling advertisements with content will prevail or become less common on the Internet. Given that revenue from…
The identification and satisfaction of consumer analysis‐driven information needs of marketers on the WWW
Shahana Sen, Balaji Padmanabhan, Alexander Tuzhilin, Norman H. White, Roger SteinInvestigates the information needs of marketers on the WWW for consumer analysis purposes, and examines how these can be met. Begins by briefly highlighting the attractiveness of…
World Wide Web banner advertisement copy testing
Charles F. Hofacker, Jamie MurphyExplores one of the many exciting advertising research possibilities spawned by the Web, namely the efficacy of banner advertisements designed to lure the browser to an external…
On‐line focus groups: conceptual issues and a research tool
Mitzi M. Montoya‐Weiss, Anne P. Massey, Danial L. ClapperExplores the potential effects of computer technology on the traditional structure and functioning of focus groups. On‐line focus groups are purported to be cost‐effective, enable…
What makes commercial Web pages popular?: An empirical investigation of Web page effectiveness
Utpal M. Dholakia, Lopo L. RegoThere are two main objectives of the paper. First, in a systematic and statistically rigorous manner, we attempt to descriptively document the types and nature of marketing…
Factors affecting consumers’ “Webad” visits
Niranjan V. Raman, John D. LeckenbyAttracting consumers to a marketer Web site is critical to the effectiveness of a Web presence, and longer visits are a possible measure of success of these Web sites. Since…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall