Table of contents
Rail Freight Marketing: Some UK Perspectives
Martin ChristopherExamines prospects for a reappraisal of railway's world‐wide efforts in the light of UK experience. States the marketing concept evolution has been well documented and it is no…
Communication Problems in the Marketing of Synthetic Meats
L.J. McCarneyFocuses attention on basic problems of marketing communications regarding housewives' changing attitudes to synthetic meats and other food‐based innovations. Posits that much…
Comparative Profiles of Foreign Customers and Intermediaries
Talaat Abdel‐MalekReports on a study of attitudes of exporting managements in different national and regional settings, regarding business exchanges. Compares also existing non‐exporting…
Advertising in a Developing Economy; Opportunity and Responsibility
Malcolm HarperSuggests that advertising has a greater influence on spending habits and life style in lesser‐developed areas than in wealthier ones – this potential imposes certain…
Consumerism and Distribution; A Management View
Pieter BeukenkampQuestions what is really important in the consumer‐distributor relationship, suggesting what can be done by distributors and consumer organisations in order to develop…
Fish Marketing in Britain: Structural Change and System Performance
Philip J. RossonStresses that, if the traditional UK wet fish organisations are to survive competition, then a changed approach to fish marketing is required. Attempts to trace recent…
Marketing Planning in a Social Enterprise A Conceptual Approach
Nikhilesh Dholakia, Ruby R. DholakiaCompares the marketing functions of social enterprises with that of private enterprise, and discusses the management problems involved in the selection and implementation of a…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall