Table of contents
Do online searches influence sales or merely predict them? The case of motion pictures
Ho KimThis paper aims to examine whether a film’s search volume causes its ticket sales in different stages of its lifecycle.
The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce
Li Chen, Fengxia Zhu, Murali MantralaThis paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business…
Not just another internal service provider: how a firm’s marketing research function influences uses of market research information
Christian Bode, Ingmar GeigerThis paper aims to better understand a firm’s market research function’s (MRF) roles and influences on the different uses of market research information (MRI) (instrumental…
Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions
Davit Davtyan, Isabella Cunningham, Armen TashchianThis paper aims to investigate the effects of brand placement repetition in music videos on consumers’ memory, brand attitudes and behavioral intentions, as well as, explores the…
Country image and consumer evaluation of imported products: test of a hierarchical model in four countries
John Thøgersen, Jessica Aschemann-Witzel, Susanne PedersenThis paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to…
Impacts of salespeople’s biased and unbiased performance attributions on job satisfaction: the concept of misattributed satisfaction
Christine Lai-Bennejean, Lauren BeitelspacherThis study aims to investigate an under-researched area, the impact of causal attributions (i.e. causal stability and company-related/-unrelated attributions) on salespeople’s job…
Shelf-based scarcity as a cue of luxuriousness: an application of psychophysiology
Billy Sung, Siobhan Hatton-Jones, Min Teah, Isaac Cheah, Ian PhauThe purpose of this paper is to examine the perception of luxuriousness as a novel underlying mechanism of the shelf-based scarcity effect by using both psychophysiological…
The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals
Felix Septianto, Saira Khan, Yuri Seo, Linsong ShiThis paper aims to examine how mortality-related sadness, as compared to other emotions such as fear, anger and happiness, can leverage the effectiveness of fresh start appeals.
Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment
Zhiyong Yang, Fernando Jaramillo, Yonghong Liu, Weiling Ye, Rong HuangThe purpose of this paper is twofold: first, to examine a customer orientation mechanism through which abusive supervision influences retail salespeople’s job performance; and…
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance
Jake Hoskins, J. Cameron Verhaal, Abbie GriffinThis paper aims to move beyond previous investigations juxtaposing the performance of global versus domestic brands, where domestic is referred to as “localness” in the…
Impact value and sustainable, well-being centred service systems
Hamish Simmonds, Aaron GazleyThis paper aims to develop impact value (IV), both theoretically and practically, to better account for the processes of value creation within complex service ecosystems.
The paradox of surprise: empirical evidence about surprising gifts received and given by close relations
Joëlle Vanhamme, Adam Lindgreen, Michael BeverlandThis study aims to explore surprising gifts received and given by close relations to identify the variables involved in creating surprising gifts. The analysis of the viewpoints…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall