Table of contents
New service development: a review of the literature and annotated bibliography
Axel Johne, Chris StoreyProvides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service…
Dynamic analysis of competition in marketing Strategic groups in Spanish banking
Francisco José Más RuízThe analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in…
The bitter and the sweet: Evolving constellations of product mix management in a confectionery company
Päivi Eriksson, Keijo RäsänenThis paper focuses on the processes by which different manager groups can influence product mix changes. The paper analyses three different types of process ‐ dominance…
Antecedents and consequences of trust and satisfaction in buyer‐seller relationships
Fred SelnesThe perspective of marketing has changed from regarding marketing as a series of independent transactions to a dynamic process of establishing, maintaining and enhancing…
Conjoint experiments for direct mail response optimization
Marco Vriens, Hiek R. van der Scheer, Janny C. Hoekstra, Jan Roelf BultGiven the growing number of firms that use direct mail, it is important to develop methods to improve response rates. Better selection methods are useful for this improvement;…
Theory and measurement of consumer innovativeness: A transnational evaluation
Ronald E. Goldsmith, François d’Hauteville, Leisa R. FlynnPresents findings validating French and German versions of the domain specific innovativeness scale or DSI, which was designed to measure consumer innovativeness for a specific…
Cultural domination: the key to market‐oriented culture?
Lloyd C. HarrisThe past decade has seen a flurry of academic and practitioner interest in organizational culture. This has coincided with an increase of theoretical interest in organizational…
The difference between Chinese and Western negotiations
E. Alan Buttery, T.K.P. LeungGuanxi is the foundation of Chinese business negotiations. The paper explains the meaning of Guanxi and uses it to differentiate between the characteristics of Chinese and Western…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall