Table of contents
Pharmaceutical Promotion Tools — Their Relative Importance
Leyland Pitt, Deon NelAn investigation is described of the perceptions of general practitioners concerning the extent to which their decisions to prescribe scheduled pharmaceutical products are…
The Marketing Research Scene in Saudi Arabia
Secil TuncalpThe marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as…
Marketing's Role in Strategic and Tactical Planning
Donald V. ShinerDespite 40 years of research by many social science disciplines, the conduct of planning in the business firm is not well modelled or understood. For marketers, this presents a…
Towards Effective Product Management
David M. ReidFew companies derive the potential benefits from product management. This is because insufficient foundational work is devoted to integrate the product management system into an…
Chinese Cultural Values: Their Dimensions and Marketing Implications
Oliver H. M. YauChinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The…
An Investigation into the Nature of Problem Recognition and Deliberation in Buyer Behaviour
Keith FletcherIntroduction With the publication of the consumer behaviour textbook by Engel, Kollat and Blackwell (1968), the dominant approach to studying consumer behaviour has been to study…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall