Table of contents
Intelligent sensor-based services success: the role of consumer characteristics and information
Jiyoung Hwang, Linda Good– The aim of this paper is to investigate the role of consumer characteristics and information in explaining their shopping intention regarding intelligent sensor-based services.
Segmenting consumer reactions to social network marketing
Colin Campbell, Carla Ferraro, Sean Sands– The purpose of this paper is to understand how consumers may be segmented with respect to their reactions to social network marketing.
Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations
Peter S. Whalen, David M. BoushVery little is known about why, how and to what effect firms deviate from intended marketing plans. The aim of this paper is to extend the understanding of this phenomenon, post…
Improving customer retention management through cost-sensitive learning
Kristof CoussementRetailers realize that customer churn detection is a critical success factor. However, no research study has taken into consideration that misclassifying a customer as a…
A socio-cognitive approach to customer adherence in health care
Lan Snell, Lesley White, Tracey DaggerAdherence is a critical factor for success, for both the health of the customer and the financial outcomes of the firm. Central to the success of adherence behavior is the…
Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
Michael Polonsky, William Kilbourne, Andrea VocinoThis papers aim is to test the relationships between the Dominant Social Paradigm (DSP), materialism, environmental concern, and environmental behaviours, in four Asian economies…
Others service experiences: emotions, perceived justice, and behavior
Anna Mattila, Lydia Hanks, Chenya WangOften, service failures are witnessed by other customers, but little is known about how consumers react to service recovery aimed at other customers. Using the deontic theory of…
E-relationship marketing: a cognitive mapping introspection in the banking sector
Isabelle Brun, Fabien Durif, Line RicardThe aim of this paper is to explore and better understand e-relationship marketing and to identify elements (key concepts) that are predominant to ensure success via the internet…
Pricing plans for a financial advisory service
Christian SchlerethIn cooperation with a German online retail bank, the aim of this paper is to investigate how the bank should price a new fee-only financial advisory service. Two types of pricing…
Dynamics of price premiums in loyalty programs
Serdar Sayman, Stephen J. HochA loyalty program might influence buyer behavior in several ways. Prior research offers evidence that buyers might increase the frequency of purchases and volume per occasion in a…
Hard economic times: a dream for discounters
Lien LameyThe aim of this paper is to study the relationship between the popularity of discount stores and the aggregate business cycle: Does discounters' market share go up during economic…
The moderating effect of normative commitment on the service quality-customer retention relationship
Gordon FullertonLimited attention has been given to the effects of normative commitment (NC) in a marketing relationship. This paper investigates the effects of service quality and normative…
Shopping at different food retail formats: Understanding cross-shopping behavior through retail format selective use patterns
Hayiel HinoThe aim of this paper is to address intertype cross-shopping behavior – that is, the behavior that characterizes consumers who divide their grocery shopping between two or more…
How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements
Ralf Wierich, Stephan Zielke– The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.
Buyer control in domestic and international supplier-buyer relationships
Arnt Buvik, Otto Andersen, Kjell GronhaugThe aim of this paper is to investigate the effect of the prior relationship length and employments of supplier specific investments on buyers' control, and compare this effect…
Promote me or protect us? The framing of policy for collective good
Anjala Selena Krishen, Robyn Raschke, Pushkin Kachroo, Michael LaTour, Pratik VermaThe aim of this paper is to identify the best marketing communications for policy messages that makes these messages acceptable and fair to the public. Within the context of the…
A customer lifetime value model for the banking industry: a guide to marketing actions
Yeliz Ekinci, Nimet Uray, Füsun ÜlenginThe aim of this study is to develop an applicable and detailed model for customer lifetime value (CLV) and to highlight the most important indicators relevant for a specific…
Implicit sponsorship effects for a prominent brand
Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn WalliserThis research seeks to examine the influence of sponsorship on spectators' consideration sets by investigating, in a naturalistic setting, whether sport sponsorship adds a…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall