Table of contents
Understanding the Japanese distribution system: An explanatory framework
Randolph E. RossAnalyses the problems faced by foreign investors in the Japanese internal marketplace. Relates these difficulties to the structure of the country's distribution system. Draws on…
Competition in the UK automobile market: An empirical study
D.B. StewartProfiles the changing face of the UK automobile market 1978‐80. Examines the changing fortunes of the four major British producers – BL, Ford, Vauxhall and Talbot – in the light…
Technology Transfer in the International Market
A.F. MillmanDiscusses the process of international technology transfer. Defines technology transfer and traces its development through the growth of world trade. Analyses factors encouraging…
Export Marketing Management in Medium‐Sized British Firms
Nigel PiercyExamines attitudes to the marketing management of exports. Analyses the results of a survey of export marketing policies in medium‐sized manufacturing companies in the North of…
Export Marketing in the Middle East. The Importance of Cultural Differences
A.M. Elbashier, J.R. NichollsExamines the barriers caused by cultural differences when marketing goods in the Middle East. Highlights the growth of Islamic countries in the international marketplace – exports…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall