Table of contents - Special Issue: Brand and corporate branding: theory and emerging context
Guest Editors: Temi Abimbola, Myfanwy Trueman, Oriol Iglesias
The pragmatics of branding: an application of Dewey's theory of aesthetic expression
Mary Jo HatchThis article aims to explore the potential of Dewey's theory of aesthetic expression to expand knowledge about aesthetics in branding and better understand how brands work. The…
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed AlwiThe purpose of this paper is to explore the different segments of consumers in the Islamic financial services industry (IFSI) and their relationship with product/brand positioning…
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
Fang Liu, Jianyao Li, Dick Mizerski, Huangting SohThis study aims to examine the effects of three self‐congruity constructs: the brand's personality congruity (BPC), the brand's user imagery congruity and the brand's usage…
Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
D.J. Griff Round, Stuart RoperAcademic literature generally regards the brand name element as central to consumer brand equity. Unfortunately scant research has been carried out to justify such a position for…
Measuring private labels brand equity: a consumer perspective
Andres Cuneo, Pilar Lopez, Maria Jesus YagüeThe purpose of this paper is to analyse whether private label brands (PLB) have been able to build brand equity throughout their development. Specifically, it aims to develop and…
Corporate social responsibility brand leadership: a multiple case study
Adam Lindgreen, Yue Xu, François Maon, Jeremy WilcockThe purpose of this empirical case study is to apply several existing frameworks to consider the notion of integrating corporate social responsibility (CSR) with a brand…
Public‐private collaborations: branded public services?
Francisco Guzmán, Vicenta SierraThe objective of this article is to understand how to optimize partnerships between the public and business sectors. It aims to use a reference group influence model to help…
Building brand value online: exploring relationships between company and city brands
Myfanwy Trueman, Nelarine Cornelius, James WallaceThe aim of this research is to investigate how local company web sites can contribute towards the value and characteristics of city brands online, particularly where…
Multiple stakeholders and multiple city brand meanings
Bill Merrilees, Dale Miller, Carmel HeringtonThe purpose of this paper is to explore whether multiple stakeholders imbue a single or multiple meanings to a city brand.
Corporate identity, corporate branding and corporate reputations: Reconciliation and integration
Russell Abratt, Nicola KleynThe main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects…
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
John M.T. BalmerThis article aims to advance comprehension of corporate brands via the adoption of identity‐based perspectives of corporate brands. It aims to outline a normative, diagnostic…
Corporate brands and identity: developing stronger theory and a call for shifting the debate
Joep Cornelissen, Lars Thøger Christensen, Kendi KinuthiaThe purpose of this paper is to engage with the issue of construct clarity in corporate communications research giving particular attention to corporate branding and identity…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall