Table of contents - Special Issue: Strategic marketing: New horizons in theory and research
Guest Editors: John Rudd, Dr Matti Jaakkola, Greg W. Marshall
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Michael T. Krush, Raj Agnihotri, Kevin J. TrainorThis paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing…
Troubled waters: the transformation of marketing in a digital world
Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto, Mathew AnalogbeiThis paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The…
Commitment to marketing spending through recessions: Better or worse stock market returns?
Imran S. Currim, Jooseop Lim, Yu ZhangThis paper aims to address two unique and important questions. First, how do recessions directly affect firms’ marketing spending decisions? Second, and more importantly, do firms…
Customer orientation and firm’s business performance: A moderated mediation model of environmental customer innovation and contextual factors
Sanja Pekovic, Sylvie RollandThe purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer…
A resource-advantage theory typology of strategic segmentation
Andrew T. Thoeni, Greg W. Marshall, Stacy M. CampbellThe purpose of this paper is to define a typology of strategic segmentation accounting for antecedents (potentially conscious or subconscious) that influence marketing managers’…
Strategic marketing patterns and performance implications
Emir Agic, Merima Cinjarevic, Emir Kurtovic, Muris CicicThe purpose of this study is to create the taxonomy of firms based on the nature of the relationship between market-based resources and marketing capabilities. Anchored in the…
Innovation summits: comparison and conceptualisation
Linda Nhu Laursen, Poul Houman AndersenThe purpose of this paper is to understand the strategic intent and consequent organisation of innovation summits. Innovation summits have recently appeared in practice as a new…
Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014
Johanna Frösén, Henrikki TikkanenThe study investigates the development of three key strategic marketing constructs – market orientation, marketing-related business process capabilities and marketing performance…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall