Table of contents
Delineating the Boundaries of Marketing
L. M CharlesReviews briefly the scope of marketing, making the distinction between the definition of marketing and of marketing's domain. Discusses the popular notion of marketing, i.e…
Product Life Cycles of the Windsurfer Market
J.A.T. MercerLooks at the UK windsurfer market with a view to presenting product life cycle ideas. Concerns itself with three types of windsurfer, examining data from a structured interview…
Strategy and the US Cultural Bias
Nicholas J. O'ShaughnessySuggests that the theory and practice of new models for strategic analysis of business/product areas are based on a set of premisses. Looks at four strategic models: the Boston…
Radical Innovation in the Mature Company
D.A. Littler, R.C. SweetingRemarks that the importance of innovation is now well recognized in the marketing literature. Argues that radical innovation is still very important to a mature company for the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb057373. When citing the article, please…
The Marketing System and the Environment
S. GlaserGives a critical examination of “Markets” within the marketing environment, and suggests that the system of marketing can be described by two fundamental dimensions: activity and…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall