Table of contents
Customer Service in Industrial Marketing: Hedge Against Competition
William B. WagnerCustomer service is a pre‐requisite for both developing and maintaining lasting buyer‐seller relationships. Long‐term benefits have been proved over time. As a strategic element…
Some Food Marketing and Policy Implications of European Enlargement
John DavisThe agricultural and fisheries sectors of Spain and Portugal, the new member states of the European Community, are relatively more important than those in the rest of the Common…
Product Life Cycle and Export Competitiveness of the UK Electronics Industry (1970–1979)
Lai Yuen PohThe dominance of multinational firms with developed global scanning capacities for sourcing and marketing in the early 1970s has led people to consider if the product life cycle…
Principles of Promoting Cigarettes: The Greek Case
K.E. KioulafasThe factors underlying the variations in sales of different varieties of cigarettes in Greece did not always show that changes in selling prices always had an impact on sales…
Creativity Training: Developing the Agency‐Client Creative Interface
Paul C. MichellCreative role‐reversal training is demonstrated to be a powerful instrument for improving the creative and creative‐related effectiveness of product managers and agency account…
Employer Perceptions and the Market for Sandwich Students
Peter J. BaronFrequent concern has been expressed by researchers over the adequacy of organisational buyer behaviour models. Despite this, academics have for long ignored one ready test‐bed…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall