Table of contents - Special Issue: Stakeholder thinking in marketing
Guest Editors: Micheal Jay Polonsky
A stakeholder model for implementing social responsibility in marketing
Isabelle Maignan, O.C. Ferrell, Linda FerrellTo provide a comprehensive managerial framework to understand and provide a well balanced and integrated stakeholder orientation for implementing corporate social responsibility…
Futures dilemmas for marketers: can stakeholder analysis add value?
Val ClulowThis paper aims to offer marketers an example of the application of stakeholder theory and analysis, using a current discourse between a number of stakeholders about their views…
Enabling sustainable management through a new multi‐disciplinary concept of customer satisfaction
Claus‐Heinrich Daub, Rudolf ErgenzingerAims to illustrate the extent to which the concept of sustainable management can be grounded in a new appreciation of customer satisfaction, to set out the concept of sustainable…
Exploring “deep” and “wide” stakeholder relations in service activity
Frédéric Jallat, Elliot WoodThe aim of this article is to offer readers several useful paths of thought on a “deepened” and “widened” approach to the notion of interface, taking into account several types of…
New service development: a stakeholder perspective
Anne M. Smith, Moira FischbacherTo increase understanding of both the process of new service development (NSD) and the nature of services as delivered to customers.
Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma, Rongmei WangTo measure marketing performance in a holistic sense.
Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
Bill Merrilees, Don Getz, Danny O'BrienThe paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a strong local connection.
Exchange and combination of knowledge‐based resources in network relationships: A study of software firms in Finland
Anu Marianne VainioTo gain a better understanding of various network relationships in the software industry by classifying relationships by type and identifying distinctions with respect to the…
Stakeholder relationships in an international retailing context: an investment bank perspective
Mark Palmer, Barry QuinnIn the stakeholder marketing literature, there have been calls by several researchers to expand the stakeholder domain to incorporate a broader array of stakeholders. In…
Retailers' press release activity: market signals for stakeholder engagement?
Paul WhysallTo increase understanding of the role, content and effectiveness of press releases.
An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support
Zannie Giraud Voss, Glenn B. Voss, Christine MoormanThis paper seeks to integrate stakeholder theory with the entrepreneurial orientation literature to explore relationships between distinct entrepreneurial behaviors and support…
A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines
Janet Hoek, Ninya MaubachTo explore how a “harm chain” analysis could identify and address stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines (DTCA).
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Oliver Koll, Arch G. Woodside, Hans MühlbacherTo test how responsiveness to key organizational stakeholders (owners, customers, employees) is related to organizational effectiveness (OE). Focused versus balanced strategies of…
Corporate reputation, stakeholders and the social performance‐financial performance relationship
Benjamin A. Neville, Simon J. Bell, Bülent MengüçTo increase understanding of the role of reputation in the corporate social performance (CSP) and financial performance (FP) relationship, including contingencies.
An empirical examination of the stakeholder strategy matrix
Michael Jay Polonsky, Don ScottThis paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall