Table of contents - Special Issue: Psychological perspectives on consumer obesity
Guest Editors: Michael Christofi, Danae Manika, Elias Hadjielias, Olga Kvasova, Dan Petrovici, Ben Lowe
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik, Eda Sayin, Kriti JainThis paper aims to examine the effect of proximal (versus distant) depiction of food products within an advertising or online context on consumer responses across food types…
To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention
Qi Yao, Xiaofang Tao, Wenkai ZhouThis study aims to empirically investigate how the interaction effect of occasion-setting cues and consumers’ cognitive styles (e.g. field dependence levels) influences their food…
Obesity, family units and social marketing intervention: evidence from Nigeria
Arinze Christian Nwoba, Emmanuel Mogaji, Nadia Zahoor, Francis Donbesuur, Gazi Mahabubul AlamBuilding on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to…
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment
Diogo Souza-Monteiro, Ben Lowe, Iain FraserNumeracy skills hinder a consumer’s ability to meet nutrition and calorie consumption guidelines. This study extends the literature on nutritional labelling by investigating how a…
The interaction of social influence and message framing on children’s food choice
Huda Khan, Richard Lee, Zaheer KhanObesity leads to increased mortality and morbidity among children, as well as when they turn adults. Melding marketing theories in social influence and message framing, this study…
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity
Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan, Irene (Eirini) KamenidouThis study aims to delineate the phenomenon of stressful eating within generation Z due to the times they are living in and to extract propositions which elucidate phases of…
Boosting engagement with healthy food on social media
Ethan Pancer, Matthew Philp, Theodore J. NoseworthyRecent research has demonstrated that people are more likely to engage with fatty food content online. One way health advocates might facilitate engagement with healthier…
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention
Khalid Hussain, Muhammad Junaid, Muzhar Javed, Moazzam Ali, Asif IqbalThis study aims to investigate the effect of healthy food advertising (HFA) in preventing obesity (measured using the healthy eating attitude and perceived self-regulatory…
Tackling obesity in aged-care homes: the effects of environmental cues
Joyce Hei Tong Lau, Huda Khan, Richard Lee, Larry S. Lockshin, Anne Sharp, Jonathan Buckley, Ryan MidgleyObesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers in…
Effect of masculine eating and drinking beliefs on male consumers’ concern with healthy eating and binge drinking
Gonzalo Luna-Cortes, José Alejandro Aristizabal CuellarThe purpose of this paper is to examine the relationship of masculine eating/drinking beliefs on male consumers’ concern with unhealthy eating/drinking habits and, in turn, with…
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation
Marco Francesco Mazzù, Angelo Baccelloni, Simona Romani, Alberto AndriaThis study aims to reveal the implications that trust, as a key driver of consumer behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy…
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Gurmeet Singh, Shavneet SharmaObesity is today’s most neglected, yet blatantly visible, public health problem. This study aims to examine the role of social media and goal-directed behavior in motivating…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall