International Journal of Bank Marketing
Issue(s) available: 272 – From Volume: 1 Issue: 1, to Volume: 42 Issue: 4
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For the financial services sectorVolume 42
Volume 41
Volume 40
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis
Jonghee Lee, Kyoung Tae Kim, Jae Min LeeThe purpose of this study was to examine racial/ethnic differences in AFS use and their contributing factors using a decomposition analysis.
Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric
Shweta Singh, B.P.S. Murthi, Ram C. Rao, Erin SteffesThe current approach to valuing customers is based on the notion of discounted profit generated by the customers over the lifetime of the relationship, also known as customer…
Credit (mis)allocation under capital requirements: evidence from discontinuity in loan maturities
Trang Thu Nguyen, Ha Diep Nguyen, Huyen Thi Thu NguyenWe study how capital requirements, intended as a measure to ensure security for the financial system, can create moral hazard for banks in dealing with distressed debts.
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being
Yu Zhang, Lu FanThis study examines the antecedents and outcomes of using mobile fintech applications, including mobile banking, mobile payments, mobile transfer and mobile financial money…
Credit card reward donation with scarcity messages
Chanho Song, Min Chung Han, Sung-Hee Wendy Paik, Michael Y. HuThe purpose of this paper is to investigate the effect of reward redemption programs on donation amount, donation percentage and donation intention in the context of a bank credit…
Investigating the customer-to-customer interaction during the customer journey in banking industry
Shahrbanoo Yadollahi, Ali Kazemi, Bahram RanjbarianCustomer-to-customer (C2C) interactions substantially affect the overall service experience. This study attempts to provide a better and deeper understanding of C2C interactions…
Does IT culture archetypes affect the perceived usefulness and perceived ease of use of e-banking services? A multistage approach of Algerian customers
Hela Latreche, Mohammed Bellahcene, Vincent DutotThis paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers.
Customer experience of video teller machine service: drivers and behavioural outcomes
Dung Phuong HoangWe respond to the existing gaps regarding the drivers and outcomes of customer experience quality in the context of bank marketing by examining the interrelationships between…
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji
Mahendra ReddyThis study examines how the introduction of mobile money transfers, while making it efficient and convenient to access funds, has affected rural households’ savings behavior and…
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking
John G. DawesThis study examines the association between behavioral loyalty and satisfaction scores for banks. Past work has generally viewed the link between satisfaction and loyalty to be…
The role of financial literacy in consumer financial fraud exposure (via email) and victimisation: evidence from Spain
Lucía Rey-Ares, Sara Fernández-López, Marcos Álvarez-EspiñoThe ongoing evolution of the Internet and the subsequent digitalisation of financial services, along with the ever-increasing innovation of financial products, have rendered…
Banking without limits: a bibliometric analysis of scholarly works on electronic banking
Rockson Mintah, Godfred Matthew Yaw Owusu, Rita Amoah-Bekoe, Gorkel Obro-AdiboThis paper reviews scholarly literature on electronic banking (EB) research over a three-decade period. The focus of this review is to evaluate the intellectual structure and…
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens
Piotr Bialowolski, Ryszard Kowalski, Agnieszka Wałęga, Grzegorz WałęgaThe study aims to explore the discrepancy between the subjective and objective debt burdens across various household socio-demographic and debt characteristics. Additionally, it…
Financial anxiety: a systematic review
AFM Jalal Ahamed, Yam B. LimbuFinancial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this…
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation
Tu Le, Thanh Ngo, Dat T. Nguyen, Thuong T.M. DoThe financial system has witnessed the substantial growth of financial technology (fintech) firms. One of the strategies that banks have adopted to cope with this emergence is to…
Following the herd? An empirical investigation into the adoption of mobile payment systems
Shiu-Wan Hung, Min-Jhih Cheng, Yu-Jou TungThe adoption of mobile payment remains low in certain regions, highlighting the need to identify the factors that enable and inhibit its adoption. This study aims to address this…
Multichannel service, trust, commitment and engagement: a study in a credit union
Lucimara Gomes, Serje Schmidt, Luciene EberleIn banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience…
Assessing the evolution of banking reputation literature: a bibliometric analysis
Rosella Carè, Rabia Fatima, Nathalie LèvyThe concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it…
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Junsung Park, Joon Woo Yoo, Youngju Cho, Heejun ParkThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X…
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator
Himanshu Joshi, Deepak ChawlaThe study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in…
Financial knowledge and responsible credit card behavior: exploring mediators and moderators
Fuzhong Chen, Guohai Jiang, Mengyi GuUnder the background of low consumer financial knowledge and accumulated credit card liabilities, this study investigates the relationship between financial knowledge and…
How informal financial service institutes facilitate the financial inclusion of low-income, unbanked consumers
Sohail Kamran, Outi UusitaloThe present study aimed to provide an understanding of the roles of community-based financial service organizations (i.e. rotating savings and credit associations [ROSCAs] as…
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
Saleem ur Rahman, Bang Nguyen-Viet, Yen Thi Hoang Nguyen, Sohail KamranM-wallets have emerged as one of the most important financial innovations of the 21st century, enabling users to carry digital cash by securely storing payment methods on their…
Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
Masoome AbikariThe purpose of this paper is to examine the association between consumers’ emotions towards emerging e-banking technology, perceived risk and subsequent intention to adopt…
Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
Navid Bahmani, Atefeh YazdanparastWith the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted…
Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships
Stefano Cosma, Daniela PennettaThis work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.
Psychosocial linkages of consumers' income security, financial well-being and social loneliness
Brent Smith, Sereikhuoch EngExtant research suggests that consumers value the pursuit, attainment and retention of income security and financial well-being (FWB). The authors aim to expand the relevant…
How explicit consumer credit information affects intent to purchase on credit: an experiment
Kristjan Pulk, Leonore RiitsaluConsumer culture is promoting immediate gratification, and the rise of digital financial services is increasing the risk of indebtedness while debt reduces well-being and affects…
How do irresponsibility attributions affect organisational reputation? Evidence from the banking industry
Grzegorz Zasuwa, Grzegorz WesołowskiThis study examines how potentially irresponsible banking operations affect organisational reputation. A moderated mediation model is applied to explain how major aspects of…
Embracing paradox: middle managers’ compassion and the vulnerable customer
Andrés Salas-Vallina, Alma Rodríguez Sánchez, Manoli Pozo-HidalgoThis study explores the phenomenon of compassionate leadership, a promising concept in management literature. Despite significant contributions towards the understanding of its…
Financial capability and financial anxiety: comparison before and during the COVID-19 pandemic
Jing Jian Xiao, Kexin MengThis paper aims to examine and compare the associations between financial capability and financial anxiety (FA) before and during the coronavirus disease 2019 (COVID-19) pandemic…
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Nikos KanellosThe paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in…
Gender disparities in financial resilience: insights from South Africa
Bomikazi Zeka, Abdul Latif AlhassanWhile the extant literature has explored issues related to the access, usage and availability of financial services, the ability of households to withstand financial adversities…
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe
Marcos Fernández-Gutiérrez, John AshtonThis paper examines the relationships between bank switching and both customer vulnerability and consumer-oriented policies (financial education and disclosure practices).
Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Panagiotis TrivellasThe purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This…
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context
Diego Monferrer Tirado, Lidia Vidal-Meliá, John Cardiff, Keith QuilleThis research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami