International Journal of Bank Marketing: Volume 4 Issue 4
Strapline:
For the financial services sectorTable of contents
Image in Retail Banking
J. Barry Howcroft, John LavisThe image that a bank has in the consumer's mind is the most important type of branding that it can offer and should be the central component within any marketing strategy…
Foreign Banks and Interstate Banking in the US
Charles W. HultmanThe International Banking Act (IBA) of 1978 sharply restricted the ability of foreign banks to establish offices in more than one state. Yet during the late 1970s and early 1980s…
Focus on the Retail Bank Market: Can You Trust Branch Managers' View Of It?
Rita MartensonIf market planning and co‐ordination is done at headquarters it is essential that branch managers can supply information of a high quality as well as execute the decisions made at…
Benefits Segmentation for the National Girobank
Brian P. Mathews, Ann W. WattSince convenience is one of the most crucial items in the decision to choose a particular bank, the smallest market share by the British National Girobank (BNG) seems something of…
Price‐Strat: A Decision Support System for Determining Building Society and Bank Interest Rate Mixes
Madan G. Singh, Rod CookA novel decision support system (Price‐Strat) is described which helps senior managers in building societies and banks to take better interest rate mix decisions within a highly…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami