International Journal of Bank Marketing: Volume 36 Issue 5
Strapline:
For the financial services sectorTable of contents
Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
Md. HafezThe banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of…
Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships
Mirza Tabrani, Muslim Amin, Ahmad NizamThe purpose of this paper is to investigate the role of trust in enhancing customer loyalty, and to test the mediation role of commitment and customer intimacy in the relationship…
Promoting frontline employee customer orientation in China: a replication and a comparison
Claudio Pousa, Timothy Hardie, Xiaodi ZhangThe purpose of this paper is to test the influence of managerial coaching on frontline employee customer orientation, sales orientation and performance in a Chinese context…
Enhancing brand equity through emotions and experience: the banking sector
Sandra Maria Correia Loureiro, Eduardo Moraes SarmentoThe banking sector is devoted to attracting Generation Y customers with their particular tastes and interests. The purpose of this paper is to explore for the first time how bank…
Development and validation of a multivendor ATM adoption model in India
Jyotiranjan Hota, Sasmita MishraThe purpose of this paper is twofold: first, to find out the adoption level of multivendor ATM technology among customers and second, to develop and validate a model to explain…
Perceived overall service quality and customer satisfaction: A comparative analysis between local and foreign banks in Malaysia
Sedigheh Moghavvemi, Su Teng Lee, Siew Peng LeeForeign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The purpose of…
Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh
Mehree Iqbal, Nabila Nisha, Mamunur RashidThe purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank…
Moderating influence of advisor personality on the association between financial advice and investor stock trading behavior
Muhammad Zubair Tauni, Muhammad Ansar Majeed, Sultan Sikandar Mirza, Salman Yousaf, Khalil JebranThe purpose of this paper is to investigate the role of financial advice on investor trading behavior by analyzing the influence of advisor personality.
Co-branded services: perceived benefits and involvement of co-branded credit cards
Stephen W. Wang, Jillian FarquharThe purpose of this paper is to further the consumer services theory in financial services marketing by examining how perceived benefits influence consumer intention-to-use a…
Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case
Hayford Amegbe, Christian Nedu OsakweThe purpose of this paper is to develop a better understanding of the practical matter of customer loyalty (CLOY) in the banking industry context. As such, this paper explores, in…
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ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami