International Journal of Bank Marketing: Volume 38 Issue 5
Strapline:
For the financial services sectorTable of contents
Financial literacy and quality of life of consumers faced with cancer: a moderated mediation approach
Saeed Pahlevan Sharif, Navaz Naghavi, Hamid Sharif Nia, Hassam WaheedThe purpose of this paper is to investigate whether financial distress explains the relationship between financial literacy and quality of life (QoL) among consumers who have…
Elucidating salespeople's market orientation, proactive service behavior and organizational culture in the B2B banking sector: a Malaysian perspective
Muhammad Iskandar Hamzah, Abdul Kadir Othman, Faridah HassanConsidering that little is known on market orientation at the individual level, this study investigates the effects of individual market orientation on proactive service behavior…
The effects of marketing on commercial banks' operating businesses and profitability: evidence from US bank holding companies
Kai ChenThis paper aims to explore the role that marketing plays in commercial bank management. Specifically, we examine the effects of marketing activities on banks' operating…
CRM, service quality and organizational performance in the banking industry: a comparative study of conventional and Islamic banks
Hind Lebdaoui, Youssef ChetiouiThis paper aims to examine a model that uses customer service quality as an intervening mechanism in the relationship between customer relationship management (CRM) practices and…
Mobile banking service quality: a new avenue for customer value co-creation
Rania B. MostafaThis paper attempts to investigate the potential effect of mobile banking (m-banking) service quality dimensions (ease of use, usefulness, security/privacy and enjoyment) on…
When friends become enemies: co-opetition relationships between banks and third-party payment providers
Xueli Zhang, Defeng YangThe purpose of this paper is to investigate the conditions under which working with an incumbent downstream competitor could be a beneficial strategy for upstream firms as the…
Revisiting the mediating effect of normative commitment in B2B bank relationships in Nigeria
Mark Ojeme, Julie RobsonThis study examines the mediating effect of normative commitment, that is, a customer's feeling of moral obligation to stay in a relationship based on the psychological feeling…
Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance
Dhananjay BapatThe study examines the antecedents of responsible financial management behavior among young adults in India and explores the role of financial risk tolerance as a moderating…
Run for the hills: Italian investors' risk appetite before and during the financial crisis
Andrea Lippi, Simone RossiThis paper sets out to corroborate the existing literature on investors' risk tolerance and to assess how the 2008 financial crisis has affected risk tolerance among Italian…
Personality trait determinants of frontline employee customer orientation and job performance: a Russian study
Nicholas J. Ashill, Rania W. Semaan, Tanya Gibbs, Aaron GazleyDespite major market-orientated reforms to enhance the competitive advantage of Russian domestic firms, the antecedents and consequences of frontline employee (FLE) customer…
![Cover of International Journal of Bank Marketing](/insight/proxy/containerImg?link=/resource/publication/issue/1446ee50e4f4d93a592fdc6717181dc1/urn:emeraldgroup.com:asset:id:binary:ijbm.cover.jpg)
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami