International Journal of Bank Marketing: Volume 19 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Market orientation and the response of UK financial services companies to changes in market conditions as a result of e‐commerce
Tim HughesThe UK financial services industry is changing rapidly, particularly as a result of developments in distribution, notably with e‐commerce. The aim of this study is to apply the…
1842
Consumer involvement in financial services: an empirical test of two measures
Abdullah H. Aldlaigan, Francis A. ButtleThis study reports an empirical test of two involvement scales: Zaichkowsky’s personal involve‐ment inventory (PII) and Kapferer and Laurent’s consumer involve‐ment profile (CIP)…
4602
Corporate banking: the strategic impact of boundary spanner effectiveness
Katherine Tyler, Edmund StanleyBanks’ structural re‐organisation with centralised units for increased efficiency, technological advances, product diversification, and strategic initiatives to provide multiple…
1632
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ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami