International Journal of Bank Marketing: Volume 26 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
The effects of humour usage by financial advisors in sales encounters
Jasmin Bergeron, Marc‐Antoine VachonFor many years, the financial industry has been perceived as conservative, old‐fashioned, and somewhat tedious. The purpose of this paper is to examine the effects of humour usage…
2606
The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services
Luis V. Casaló, Carlos Flavián, Miguel GuinalíuCustomer loyalty and positive word‐of‐mouth (WOM) have been traditionally two main goals aimed at by managers. Focusing on the online banking, the importance of these concepts is…
17235
Online banking applications and community bank performance
Ram N. Acharya, Albert Kagan, Srinivasa Rao LingamThe purpose of this paper is to examine the impact of online banking intensity on the financial performance of community banks.
12503
Consumer resistance to internet banking: postponers, opponents and rejectors
Pekka Laukkanen, Suvi Sinkkonen, Tommi LaukkanenThe purpose of this paper is to further the understanding of innovation resistance by dividing internet banking non‐adopters into three groups based on their intentions to use the…
9080
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ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami