International Journal of Bank Marketing: Volume 16 Issue 4
Strapline:
For the financial services sectorTable of contents
Banks, retailers and their customers: a relationship marketing perspective
Mark Colgate, Nicholas AlexanderAs retail organisations offer financial services to their customers at an increasing rate, this paper uses the emerging relationship marketing paradigm to gain strategic insights…
Strategic dimensions of correspondent banking
Tony Naughton, Leslie Soon‐Lim ChanCorrespondent banking, the provision of services by one bank to another, has been a neglected area of academic research, and literature lacks a comprehensive theoretical framework…
Virtual communities and financial services ‐ on‐line business potentials and strategic choice
Christopher BarnattAs the user‐base of the Internet expands, on‐line “virtual communities” may have the potential to become the key customer‐infomediaries, social forums, and trading arenas, of the…
Trust, ethics and relationship satisfaction
David Bejou, Christine T. Ennew, Adrian PalmerThe development of effective customer relationships is increasingly recognised as an important component of marketing strategies, particularly in the case of service industries…
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ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami