Books and journals
Case studies
Expert Briefings
Open Access
Publish with us
Advanced
search
International Journal of Sports Marketing and Sponsorship:
Volume 1 Issue 2
Subject:
RSS feed
Table of contents
Introduction
John Amis
HTML
PDF (43 KB)
Downloads
111
An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League
Bill Gerrard
HTML
PDF (226 KB)
Downloads
147
Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image
Stephen R. McDaniel
,
Lance Kinney
HTML
PDF (300 KB)
Downloads
553
The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Daniel F. Mahony
,
Robert Madrigal
HTML
PDF (318 KB)
Downloads
323
The Brand Management Efforts of a Niche Specialist: New Balance in the Athletic Footwear Industry
James M. Gladden
,
Mark A McDonald
HTML
PDF (270 KB)
Downloads
949
Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
Rafael Aguilar-Manjarrez
,
Des Thwaites
,
John Maule
HTML
PDF (326 KB)
Downloads
65
Williams F1: The Reality of Branding a Leading Grand Prix Team
Chris Wood
HTML
PDF (207 KB)
Downloads
224
Sports Law
Michael E. Jones
HTML
PDF (83 KB)
Downloads
108
Editorial policy
HTML
PDF (40 KB)
Downloads
10
ISSN
:
1464-6668
Online date, start – end:
1999
Copyright Holder:
Emerald Publishing Limited
Open Access:
hybrid
Editor:
Dr James Zhang
Further Information
About the journal
(opens new window)
Purchase information
(opens new window)
Editorial team
(opens new window)
Write for this journal
(opens new window)
Support & Feedback
Manage cookies
All feedback is valuable
Please
share your general feedback
Report an issue or find answers to frequently asked questions
Contact
Customer Support