Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 June 1999
Keywords
Citation
McDaniel, S.R. and Kinney, L. (1999), "Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2, pp. 15-35. https://doi.org/10.1108/IJSMS-01-02-1999-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited