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The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Daniel F. Mahony Ph.D. (Assistant Professor, Department of HPES, 106 HPES/Studio Arts Building, University of Louisville, Louisville, Kentucky, 40292)

Robert Madrigal Ph.D. (Assistant Professor, Department of Marketing, Warsaw Sports Marketing, Center, Lundquist College, of Business, University of Oregon, Eugene, Oregon 97403-1208)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 June 1999

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Mahony, D.F. and Madrigal, R. (1999), "The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2, pp. 36-57. https://doi.org/10.1108/IJSMS-01-02-1999-B004

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Emerald Group Publishing Limited

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The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

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