Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 June 1999
Keywords
Citation
Aguilar-Manjarrez, R., Thwaites, D. and Maule, J. (1999), "Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2, pp. 75-95. https://doi.org/10.1108/IJSMS-01-02-1999-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 1999 by Winthrop Publications Limited