Williams F1: The Reality of Branding a Leading Grand Prix Team

Chris Wood (Corporate Edge, Lyric House, 49 Hammersmith Road, London W14 0QL, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 June 1999

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Citation

Wood, C. (1999), "Williams F1: The Reality of Branding a Leading Grand Prix Team", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2, pp. 96-100. https://doi.org/10.1108/IJSMS-01-02-1999-B007

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Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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