Review of Technologies and Disruptive Business Strategies: Volume 3

The recent pandemic has witnessed increased digitalization. The supply chain disruptions have forced businesses to adopt innovative business strategies that were not prevalent in previous years. This chapter elaborates on how integrating disruptive technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT) into business strategies is essential for modern organizations. It emphasizes creating and capturing value through business model innovation, highlighting the significance of developing a value proposition differentiating an enterprise in the market. This involves rethinking and redesigning how organizations create customer value, leveraging these technologies to enhance efficiency, customer experience, and competitive advantage. This chapter advocates for a proactive approach to technology adoption, stressing the importance of agility, innovation, and a forward-thinking leadership mindset in capitalizing on the opportunities presented by technological advancements.

In recent decades, organizations globally have faced challenges in adopting disruptive innovation. This chapter explores the relationship between change management and adopting disruptive innovations. Through a systematic analysis of existing literature, common themes and trends in this field are identified. The present study employs a bibliometric and content analysis of 77 publications to analyze the role of change management in the adoption of disruptive innovation. Additionally, a framework is presented to facilitate the understanding of how change management influences the adoption of disruptive innovations within organizations. The research highlights that embracing disruptive innovation is not straightforward; it demands a well-thought-out change management approach. This approach should emphasize cultivating an environment that encourages and nurtures innovation. Creating a culture that empowers employees to take risks and explore new ideas is crucial. Additionally, organizational culture, leadership, communication, and employee engagement emerge as critical factors for the successful adoption of disruptive innovations in the workplace. In summary, it is important to recognize that the successful adoption of disruptive innovations within organizations relies on the successful implementation of change management initiatives.

With the technological advancements in the sphere of hospitality and tourism, the significant development has been pragmatic in the industry structures, processes and practices. The worth of innovation in the tourism industry is multifaceted which not only resulted in costs reduction, enhance operational efficiency and service quality upgrade but also enhanced customer experience. This chapter aims to review the articles, papers and books chapters published in various journals in the hospitality and tourism industry area through the lens of technological developments and disruptive innovations. Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol, VOSviewer and word cloud are the tools applied for papers selection, analysis and the visual representation of the most researched themes. The findings reveal that the many researches being conducted post 2016 in this sphere. The information and communications technology (ICT) devices usage, robotics, artificial intelligence (AI), Radio Frequency Identification (RFID), Blockchain technology (BCT), and digital payments are considered as the crucial factors. The study emphasizes to put on better understanding of innovative disruptions in this sphere, layout plan for future research, and enable the decision-makers and authorities to make futuristic policies to stay competitive.

Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values are congruent with its overarching goals. Concerns span from the veracity of marketing to the preservation of individual privacy to the impact of design on the natural world and human civilization. It also entails taking precautions if a product or advertising campaign has unforeseen repercussions. In today's interdependent and globalized world, it is more important than ever for firms to employ morally acceptable design and marketing tactics to acquire consumer trust and generate beneficial social and environmental benefits. This chapter offers insights for future researchers by offering a conceptual framework in ethics in design and marketing, which can be empirically tested. This study highlights several factors like privacy, manipulation, representation and diversity, accessibility, sustainability, social responsibility, and truth in advertising as important factors leading to ethical concerns in design marketing.

In recent years, there has been an impressive increase in the use of artificial intelligence (AI) in medical treatment. Studies have explored many topics in the field of medical AI; however, few of them have systematically reviewed the overall area. This chapter retrieves 532 papers on medical AI from Social Sciences Citation Index core database of the Web of Science from 2013 to 2022. Two bibliometric and network analysis tools, including CiteSpace and HistCite, are used to identify the time-and-space knowledge map, research hotspots, emerging trends and key studies of medical AI research. A co-word network of medical AI is constructed to reveal that the field focuses more on the topic of machine learning. The analysis of the burst literature on medical AI indicates the research trends in the sub-sections such as law and ethics. Furthermore, the analysis of the co-citation uncovers the key studies in the field of medical AI. The results of bibliometric analysis illustrate the current situation, past evolution, and future trends in medical AI research, and identify hotspots and future research directions.

Metaverse is going to change the landscape in every field, sector, and business. This chapter aims to explore the role of marketing in the metaverse focusing on each sector and business. This chapter has adopted bibliometrics analysis to explore the importance of metaverse marketing. The results suggest that the publication and citation of articles have seen a huge jump from 2022 onwards. Keyword co-occurrence analysis shows that metaverse with blockchain, marketing, education, and virtual reality (VR) are hot words in the upcoming time. Metaverse marketing shows that innovation, mixed reality, and extended reality will change the landscape of marketing. Analysis suggests that China, the United States, South Korea, and India are the top contributing countries in the research of metaverse. By understanding the implications of the metaverse on purchaser conduct and promoting systems, organizations can draw in the main interest group and gain esteem in this new advanced scene.

Self-Service Technology (SST) is a disruptive technology that has reshaped customer interactions, increased efficiency, and enabled data-driven decision-making. Its impact continues to evolve as technology advances and customer expectations change, making it a key consideration for businesses in a dynamic landscape. This chapter delves into critical findings regarding the adoption and implications of SST in tourism and hospitality. The relevant studies are sourced from the Scopus database. A mixed literature review methodology was employed to review papers. The literature review findings show facets of SST adoption, shedding light on the intricate relationships between consumer readiness variables, context-specific influences, preferred SST features, and psychological attributes. The study reveals consumer preferences, including convenience, ease of use, and speed of service, as primary drivers of the adoption of SST. The bibliometric analysis reveals the scope for developing SST literature in tourism and hospitality. Collaborations among scholars, research and funding institutions could help provide the impetus. Research in SST security, sustainability, and resilience could help enhance the SST literature. Comparative studies evaluating SST's social and economic implications are also suggested.

This research explores sustainable competitive advantage (SCA) in heritage tourism, focusing on authenticity, cultural preservation, and visitor experience. It examines the role of data in transforming visitor experiences through personalization, marketing insights, and predictive analytics. This chapter also examines the impact of technology, such as mobile applications, augmented reality (AR), and virtual reality (VR), on heritage tourism experiences. It emphasizes the importance of balancing modernization and cultural preservation, emphasizing ethical considerations and safeguarding heritage site authenticity. This chapter also highlights the significance of sustainability in heritage tourism, including eco-conscious practices, community engagement, and resource allocation. It discusses feedback mechanisms, documentation of cultural and historical assets, and heritage preservation as fundamental elements in SCA. The research encourages collaborative innovation within the heritage tourism domain, encouraging academics and industry professionals to explore emerging research topics. This chapter advocates for a future where heritage tourism offers unparalleled and sustainable experiences while safeguarding and celebrating the enduring treasures of the past.

Researchers, business professionals, and policymakers are now focusing on how disruptive innovations affect markets and business performance in the quickly changing business landscape of today. This study investigates the complexity of disruptive innovations and how they alter established organizational strategies and market structures. The study explores the core traits of disruptive innovations and looks at how they upend established business models and alter the structure of entire industries. This study employs a comprehensive literature review to identify the primary motivators behind disruptive innovations and their diverse impacts on market dynamics. It looks into how disruptive change is sparked by evolving consumer behavior, flexible business models, and emerging technologies. Additionally, research examines how businesses use internal reorganizations and strategic alliances among other tactics to capitalize on and adjust to disruptive innovations. It also examines how market leaders deal with these difficulties in an effort to stay competitive, shedding light on the possible risks and uncertainties related to disruptive innovations. It also highlights how crucial it is for organizations to have innovative cultures and proactive adaptation in order to prosper in a time of swift technological advancements.

The service sector has witnessed an important transformation due to technological disruption. The widespread adoption of digital technologies has enabled service providers to automate various tasks and processes. Blockchain technology, for instance, has transformed payments, remittances, and financial transactions in the financial services sector by providing greater transparency and security. The travel and hospitality industry has also seen changes through online booking platforms, review aggregators, and AI-driven recommendations. Other activities like entertainment, education, logistics, and transportation as well as retail have been disrupted by technologies leading to increased accessibility and efficiency and shaping the service economy into a customer-centric business model. This literature survey reviews the technological disruption in the services sector, including the health, education, financial, transport, tourism, and communications sectors. Across the subsectors reviewed, an average of 30 articles were reviewed and analyzed during the period 2000–2023.

This study explores the critical role of strategic leadership in driving organizational innovation amid rapid technological advancements. It delves into how strategic leaders, including top management teams and CEOs, capitalize on technological changes to foster innovation and sustain competitiveness. By employing bibliometric analysis, the research identifies pivotal themes within strategic leadership literature, highlighting the importance of adaptable leadership styles, executive influence, and the emergent role of social capital. The study underscores the necessity for strategic leaders to dynamically adjust their strategies to navigate the evolving technological landscape effectively. Through an extensive review, it offers insights into how leadership practices can drive organizational success in an era of technological disruption. This research not only extends the theoretical framework of strategic leadership in the context of technological innovation but also offers practical implications for leaders aiming to cultivate a culture of innovation within their organizations.

Technology triggers business collaboration and partnership as well as becomes an essential part for disruptive business strategies. The literature on this topic is dispersed, and the chapter addresses this gap. This chapter aims to present a systematic literature review of academic studies in disruptive collaborative innovation frameworks and provide guidance for future research by identifying current research gaps. The study uses the PRISMA framework and collects literature from 2015 to 2023 from highly ranked academic venues with the final sample of 112 papers. The section is structured around the PRISMA framework, and results are reported accordingly. The analysis was conducted using a range of methods, including bibliometric analysis, multiple correspondence analysis (MCA), and text network analysis.

The analysis of the literature is presented to identify the main areas of research as well as to gauge the emerging streams. The overall results suggest that this area is starting to develop with limited research available to date. The study identified four theoretical foundations for existing research, aligned with behavioral, network, resource-based (RBV), and knowledge-based views (KBV). The identified theoretical views and themes are discussed, and examples of the studies are provided.

Smart technologies in today's Internet of Things (IoT) era cover a wide spectrum, including smart identification technologies, robotics, virtual reality (VR), augmented reality (AR), wearable technologies, cloud, artificial intelligence (AI), machine learning (ML), and blockchain. This study aims at revealing the role and importance of smart technologies in service systems which encompass a wide spectrum of sectors. The scope of this study covers the main applications in transportation and logistics, retail, health care, hospitality, and financial services sectors. A broad overview is provided for the potentials and benefits of smart technology utilization in these service areas, and future research agenda is suggested. Findings reveal that simultaneous use of smart technologies bring tremendous opportunities in terms of efficiencies and automation, reshaping and transforming operations and business processes of the service enterprises. The study highlights that although core proven applications of smart technologies are in manufacturing, generally lagging service sector applications promise radical productivity improvements, performance enhancements, and increased service quality. By radically upgrading the customer satisfaction to entirely new levels and providing unique customer experiences, smart technologies lead to bottom line profitability improvements as well competitiveness.

Internet of Things (IoT) has seen rapid penetration with widespread applications at individual user level and organizational level. Marketing is among the critical areas where IoT has brought significant transformation for businesses. This bibliometric analysis aims to understand the present IoT-marketing trends and inform the future research agenda accordingly. This chapter also seeks to identify some common threads explored across the studies. This bibliometric analysis uses research papers from Scopus database. Preliminary analysis showed a growth in the number of articles published over the past decade, indicating increased interest among researchers. This growth is spread across geographies, including developed and developing countries. The findings indicate that the research on IoT in the marketing, being an enticing area for researchers, is growing and will further escalate in future. This study makes novel contributions to the literature around the topic as it reviews IoT research trends in marketing. The analysis further helps to establish the collective viewpoint of many researchers who agree that IoT has enormous potential in marketing. Lastly, the study discusses limitations and future avenues for research related to the topic.