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Prelims

Review of Technologies and Disruptive Business Strategies

ISBN: 978-1-83797-457-3, eISBN: 978-1-83797-456-6

ISSN: 2754-5865

Publication date: 9 October 2024

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Citation

(2024), "Prelims", Singh Kaurav, R.P. and Mishra, V. (Ed.) Review of Technologies and Disruptive Business Strategies (Review of Management Literature, Vol. 3), Emerald Publishing Limited, Leeds, pp. i-xxix. https://doi.org/10.1108/S2754-586520240000003015

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Rahul Pratap Singh Kaurav and Vinaytosh Mishra. Published under exclusive licence by Emerald Publishing Limited

Half Title Page

Review of Technologies and Disruptive Business Strategies

Endorsements

This book thoroughly analyses how technology and business strategy interact, providing practical advice for overcoming innovation's obstacles. An essential read for anyone hoping to influence change in the growing fields of innovation and technologies.

— Carolyn Strong, Professor, Cardiff Business School, Cardiff University, Wales, UK

A seminal work that bridges the gap between theoretical exploration and practical application in the realm of technological disruption and innovation that will potentially transform the market and marketing research in the near future. I am pleased to recommended it for academics and practitioners alike in the service industry.

— Metin Kozak, Professor, Kadir Has University, Turkey

This book masterfully navigates the complexities of disruptive technologies and their impact on business strategies. It is an essential read for those looking to understand the future of business in the digital age.

— JP Verma, Sr. Director and Head, Quantitative Finance, Trepp, Inc, New York, United States

Through its insightful analysis and forward-thinking perspectives, 'Review of Technologies and Disruptive Business Strategies' offers a comprehensive exploration of the digital transformation landscape. An invaluable resource for strategists and innovators.

— Mohita G Sharma, Professor, Indian Institute of Management, Shirmour, India

Series Title Page

Review of Management Literature

Series Editor: Sudhir Rana

Review of Management Literature is a multidisciplinary series presenting unique and groundbreaking literature reviews and examinations of new and emerging trends in research across the management discipline and beyond.

Examining broad disciplinary areas including new research developments in fields including Marketing, Operations Management, Finance, International Business, and HRM, as well as well as more focused studies on the big data and gamification in management literature, the series also explores practical research guidance with titles examining methodologies for conducting literature reviews in management domain.

Supported by a highly reputable editorial board from across the globe, the series will be an essential research resource to access and interpret cutting-edge global developments from across the management discipline.

Volumes in This Series

Exploring the Latest Trends in Management Literature – Edited by Sudhir Rana, with Sakshi and Jagroop Singh

Advancing Methodologies for Conducting Literature Reviews in Management – Edited by Sudhir Rana with Jagroop Singh and Sakshi

Editorial Board

Series Editor

Sudhir Rana

  • College of Healthcare Management and Economics, Gulf Medical University, UAE

Managing Editors

  • Jagroop Singh

  • College of Healthcare Management and Economics, Gulf Medical University, UAE

  • Sakshi Kathuria

  • Fortune Institute of International Business (FIIB), India

Consulting Editors

  • Demetris Vrontis

  • University of Nicosia, Cyprus

  • Mahesh Joshi

  • RMIT University, Australia

  • Manlio Del Giudice

  • Department of Management and Economics, Pegaso Digital University, Italy

  • Vinaytosh Mishra

  • CoHME, Gulf Medical University, UAE

Senior Editors

  • Ganesh Dash (Marketing)

  • College of Administrative and Financial Sciences, Saudi Electronic University, KSA

  • Jalal Rajeh Hanaysha (Marketing)

  • School of Business, Skyline University College, United Arab Emirates

  • Jitender Kumar (Review Methodology and Impact)

  • DoMS, Deenabandhu Chhotu Ram University of Science and Technology, India

  • Manjeet Kharub (Operations and Supply Chain Management)

  • Institute of Management Technology, India

  • Omkar Dastane (Digital Marketing)

  • Monash University, Malaysia

  • Parijat Upadhyay (Information Systems)

  • Indian Institute of Management, India

  • Rahul Pratap Singh Kaurav (Review Methodology and Impact)

  • FORE School of Management, India

  • Sachin Kumar Raut (Review Methodology and Impact)

  • School of Business and Law, University of Agder, Norway

  • Shubham Singhania (Finance)

  • Jaipuria Institute of Management, India

  • Vinod Kumar Mehta (Marketing)

  • Flame University, India

Editorial Advisory Board

  • Gouher Ahmed

  • Skyline University College, UAE

  • Amitabh Anand

  • Excelia Business School, CERIIM, France

  • Arpan Anand

  • Jaipuria Institute of Management, India

  • Umesh Bamel

  • International Management Institute, India

  • Mohamed Battour

  • College of Business Administration, A'Sharqiyah University (ASU) - Oman

  • Hooshang M. Beheshti

  • Radford University, USA

  • Abhishek Behl

  • Management Development Institute, India

  • Azam Bejou

  • West Virginia State University, USA

  • David Bejou

  • Empire State University, USA

  • Stefano Bresciani

  • Department of Management, University of Turin, Italy

  • Jayantha N. Dewasiri

  • Sabaragamuwa University of Sri Lanka, Sri Lanka

  • Rahul Dhiman

  • Dr YS Parmar University of Horticulture and Forestry, India

  • John Egan

  • Regent's University,UK

  • Daniele Giordino

  • Department of Management “Valter Cantino”, University of Turin, Italy

  • Babeet Gupta

  • City University of Ajman, UAE

  • Allam Hamdan

  • College of Business and Finance, Ahlia University, Bahrain

  • Abu Bakar Abdul Hamid

  • Infrastructure University, Malaysia

  • Moon Moon Haque

  • CoHME, Gulf Medical University, UAE

  • Kokil Jain

  • Fortune Institute of International Business (FIIB), India

  • Dima Jamali

  • Canadian University Dubai, UAE

  • Paul Jones

  • Swansea University, UK

  • Arpan K. Kar

  • Indian Institute of Technology Delhi, India

  • Kristijan Krkač

  • Zagreb School of Economics and Management, Croatia

  • Amresh Kumar

  • Indian Institute of Management, Bodh Gaya, India

  • Angelina Nhat Hanh Le

  • University of Economics Ho Chi Minh City (UEH), Viet Nam

  • Weng Marc Lim

  • Sunway University, Malaysia

  • Oluwasoye P. Mafimisebi

  • De Montfort University, UK

  • Hamad Odhabi

  • Abu Dhabi University, UAE

  • Ilhan Ozturk

  • College of Business Administration, University of Sharjah, UAE

  • Daniel Palacios-Marqués

  • Department of Business Administration, Polytechnic University of Valencia, Spain

  • Asheesh Pandey

  • Indian Institute of Foreign Trade, India

  • Satyanarayana Parayitam

  • University of Massachusetts Dartmouth, USA

  • Chris Patel

  • Macquarie University, Australia

  • Sanjeev Prashar

  • Indian Institute of Management Raipur, India

  • Hussain Gulzar Rammal

  • University of Adelaide, Australia

  • Chatura Ranaweera

  • LAZARIDIS School of Business, Wilfrid Laurier University, Canada

  • Randolph-Seng

  • Texas A&M University-Commerce, USA

  • Chris Rowley

  • Kellogg College, University of Oxford and Bayes Business School, City, University of London, UK

  • Shashi

  • Indian Institute of Management, India

  • Avinash K. Shrivastava

  • International Management Institute, India

  • Ekta Singhal

  • Lal Bahadur Shastri Institute of Management, India

  • Peter Stokes

  • Leicester Castle Business School, De Montfort University, UK

  • Huam Hon Tat

  • Putra Business School, UPM, Malaysia

  • Anand S. Upadhyay

  • College of Banking and Financial Studies, Oman

  • Justin Zuopeng Zhang

  • University of North Florida, USA

Title Page

Review of Management Literature Volume 3

Review of Technologies and Disruptive Business Strategies

Edited by

Rahul Pratap Singh Kaurav

FORE School of Management, India

And

Vinaytosh Mishra

Gulf Medical University, UAE

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL

First edition 2024

Editorial matter and selection © 2024 Rahul Pratap Singh Kaurav and Vinaytosh Mishra.

Individual chapters © 2024 The authors.

Published under exclusive licence by Emerald Publishing Limited.

Reprints and permissions service

Contact: www.copyright.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83797-457-3 (Print)

ISBN: 978-1-83797-456-6 (Online)

ISBN: 978-1-83797-458-0 (Epub)

ISSN: 2754-5865 (Series)

List of Figures and Tables

Figures
Fig. 1. Conceptual Framework for Disruptive Innovation. 6
Fig. 2. Key Disruptive Technologies for Competitive Advantage. 8
Fig. 3. Key Disruptive Business Strategies for Competitive Advantage. 10
Fig. 1. Techniques of Visualization and Strength Analysis. 26
Fig. 2. Identification and Selection of Literature. 28
Fig. 3. Yearly Trend. 30
Fig. 4. Author Statistics. 30
Fig. 5. Source Statistics. 31
Fig. 6. Three-Field Plot Analysis Using Bibliometrix R Package. 33
Fig. 7. Keyword's Co-occurrence Statistics. 34
Fig. 8. Thematic Map. 35
Fig. 9. Co-citation Network Map. 37
Fig. 10. Bibliographic Coupling of Documents. 37
Fig. 1. PRISMA Protocol for Articles Selection. 51
Fig. 2. Sample Distribution – Year of Publication. 51
Fig. 3. Sample Distribution – Country-Wise. 52
Fig. 4. Word Cloud Visualization. 53
Fig. 1. Conceptual Model of Factors Leading to Ethical Concerns in Design Marketing. 71
Fig. 1. The Co-word Network of Medical AI Research (CiteSpace). 88
Fig. 2. Hot Topics of the Co-word Network of Medical AI Research (CiteSpace). 89
Fig. 3. The Literature Citation of Medical AI (HistCite). 92
Fig. 1. Keyword Analysis. 106
Fig. 2. Top Contributing Countries (Based on Six Documents per Country). 109
Fig. 1. Year-Wise Publication and Citation Trend. 121
Fig. 2. Top 10 Journals and Their Impact on SST Research. 122
Fig. 3. Overlay of Keywords. 123
Fig. 4. Bibliometric Coupling of Authors. 124
Fig. 1. SLR Literature Selection as Per PRISMA Flow Diagram. 139
Fig. 2. Relationship Between Static and Ever-Changing Factors. 153
Fig. A1. Timeline for Leveraging Cultural Legacy in a Data-Driven World. 160
Fig. 1. PRISMA Framework for Selection of the Paper. 166
Fig. 2. Typical RPA Adoption Framework. 176
Fig. 3. Benefits of RPA in HR and Payroll. 177
Fig. 1. Definition of Disruptive Innovation. 187
Fig. 1. Systematic Step-by-Step Process. 210
Fig. 2. Co-citation Network Among the Top 50 Articles. 212
Fig. 3. Correspondence Analysis. 213
Fig. 4. Conceptual Model. 217
Fig. 1. Research Design. Panel A. PRISMA selection process. Panel B. Steps in MCA and description of the procedures. 234
Fig. 2. Evolution of Research Between 2015 and 2023. Panel A. Published work over time. Panel B. Top fields of study (word cloud). 237
Fig. 3. The Results of MCA on the Collected Literature. 238
Fig. 4. Visualized Text Network (Based on Abstracts). 238
Fig. 1. Smart Service Systems. 261
Fig. 2. Multi-Dimensional Challenges of Smart Service Systems 267
Fig. 1. PRISMA Method. 279
Fig. 2. Cumulative Growth in the Number of Source Documents. 280
Fig. 3. Contributing Countries. 281
Fig. 4. Network Map on Co-occurrences of Keywords. 284

Tables
Table 1. Key Statistics on Change Management in Adoption of Disruptive Innovation. 27
Table 2 Source Statistics. 32
Table 3. Keyword Co-occurrence Statistics. 34
Table 4. Cluster Analysis of Documents. 38
Table 1. Technological Disruptions in Hospitality Industry. 54
Table 1. Key Aspects Among Ethics in Design Marketing. 70
Table 1. Burst Literature (Top 18) and Research Hotspots of Medical AI (CiteSpace). 90
Table 2. Statistics of Citation Frequency of Literature (Top 10) (HistCite). 92
Table 1. Top Cited Articles on Metaverse in Business, Accounting, Decisions, and Social Sciences. 105
Table 2. Top Contributing Authors. 108
Table 3. Top Contributing Institutions. 109
Table 1. Search Parameters for Papers From Scopus Database. 120
Table 2. Top 10 Cited Authors and Publications. 124
Table 1. Keywords and Associated Phrases. 139
Table 2. Practical Recommendations to Enhance Tourism Sustainably. 150
Table 3. Static and Ever-Changing Factors in Heritage Tourism. 152
Table A1. Technological Advancements, Cultural Legacy, and Data-Analysis Timeline for Leveraging Cultural Legacy in a Data-Driven World. 161
Table 1. Trends of Disruptive Innovation. 168
Table 2. Analysis of a Few Disruptive Innovations in the Last 30 Years. 169
Table 1. Key Elements of Disruptive Technology in the Literature. 189
Table 1. Articles by Clusters: Top 5 Cited Documents in Each Cluster. 213
Table 2. Top 5 Cited Documents in Each Cluster. 221
Table 1. Examples of Papers in Theme 3. 245
Table 1. Technologies Involved, Applications, and Benefits for the Major Service Sectors. 258
Table 1. Clusters and Various Key Concepts. 283

About the Editors

Rahul Pratap Singh Kaurav, an Associate Professor at FORE School of Management, New Delhi, specializes in Marketing Management and Analytics, emphasizing both teaching and research. With expertise in quantitative and qualitative research tools, he has contributed significantly to academic journals across various rankings. His global academic footprint extends to adjunct roles at the University of Liverpool, BITS-Pilani, and Taylor's University, Malaysia, underscoring his commitment to syllabus development and research efficacy.

Vinaytosh Mishra is the Director of Thumbay Institute for AI in Healthcare, Gulf Medical University, Ajman, UAE. He is also an Associate Professor (Healthcare Management, Digital Health and Health Analytics) with the College of Healthcare Management and Economics, Gulf Medical University, Ajman, UAE. He is a Post Doc Fellow in AI in Healthcare from the University of Arizona, USA, and a Post Doc Fellow in Ethical AI in Healthcare from the University of Ben Gurion, Israel. He has a PhD in Decision Science and Engineering (Healthcare Management) and a Bachelor of Technology in Electronics Engineering from the Indian Institute of Technology (BHU), India. Dr Mishra has over 19 years of experience in industries such as Information Technology, Manufacturing, Finance, Healthcare, and Education. He has one Australian and One German Patent in AI in Healthcare. He has more than 50 publications in journals of international repute.

About the Contributors

Goknur Arzu Akyuz, Associate Professor in Logistics Management Department, University of Turkish Aeronautical Association (THK University). She has received her Bs degree from the Industrial Engineering Department, Middle East Technical University (METU). She has 12 years of experience in production planning and control and Enterprise Resources Planning (ERP) in different projects and sectors. She also holds an MSc degree in Computer Engineering and a PhD degree in MODES (Modeling and Design of Engineering Systems) from Atilim University. Her research interests include production planning and control, enterprise resources planning, and web-based supply chain management.

Dursun Balkan, Associate Professor in Industrial Engineering Department, University of Turkish Aeronautical Association (THK University). He has received his BSc, MSc, and PhD degrees in Industrial Engineering Department, Gazi University. He worked at National Productivity Center and Ministry of Science, Industry and Technology as Productivity Specialist. In 2017, he became an Institution Representative of the Ministry of Science, Industry and Technology at State Information Coordination Center of Presidency of the Republic of Turkey. He has offered various courses and consultancy services to public and private enterprises at different levels and participated in seminars and workshops at international organizations. His research interests include service systems management, productivity measurement and analysis, performance management, and facilities planning.

Shagun Chib did her PhD from the School of Business, Shri Mata Vaishno Devi University, Katra, India. She has published several research articles in various journals, e.g., Children and Youth Services Review, Academy of Marketing Studies Journal, Digital Creativity, etc. Her research interests include religious products, consumer psychology, and influencing marketing.

Manoj Kumar Dash is an Associate Professor in the Department of Management Studies at ABV-Indian Institute of Information Technology & Management, Gwalior (MP), since June 2023. He has a distinguished academic background, having earned MA, MPhil, and PhD degrees in Economics, along with an MBA in Marketing from Berhampur University, Odisha. His association with ABV IIITM Gwalior began on March 31, 2010. Possessing over 21 years of extensive teaching and research experience, Dr Dash is recognized for his expertise in Econometrics, Marketing Analytics, Consumer Decision-Making Styles, Entrepreneurship, and Innovation Management. He guided seven research scholars and awarded their PhD degrees, and he has completed six funded projects sponsored by ICSSR, MP School of Governance, State Open University Odisha, and MHRD, with an ongoing project funded by MSME.

Rahela Farooqi, a Professor at Department of Management Studies, Jamia Millia Islamia, New Delhi, with 25+ years of experience, brings subject expertise in Services Marketing, Retail Management, and E-marketing. She is also the Honorary Director of University Placement Cell at JMI for over 2 years. With a PhD in Management and an MBA from Aligarh Muslim University, she has numerous publications in refereed international and national journals published by Emerald, Sage, Springer, etc. Her paper presentations in international and national conferences span across India, Denmark, Germany, Malaysia, and Thailand covering prestigious institutions including IITs, IIMs, and MDI. Her remarkable contributions include a UGC-sponsored research project, editing management books, organizing workshops and conferences, guiding 20 doctoral students, and conducting extensive faculty development programs.

Sheereen Fauzel is an Associate Professor at the University of Mauritius. Having completed a PhD in Development Economics from the University of Mauritius, her areas of expertise are International and Development Economics, Tourism Economics, and related areas. She has participated in a number of international conferences. She has published extensively and been involved in a number of consultancy projects with Ministries, public institutions, and international organizations.

Surabhi Gore is an Assistant Professor in the Department of Bachelor of Business Administration (Travel and Tourism) at Rosary College of Commerce and Arts, Navelim, Goa, since 2012. She has 15 years of teaching and 4 years of industry experience. She has a doctorate in Management Studies from Goa University, Goa, India. Her research interests are tourism, strategy, planning and marketing, transport, services marketing, and customer relationship management. She has published research papers in national and international, indexed multidisciplinary and tourism journals.

Piyush Gupta is a Faculty in the area of Operations Management. He has done a PhD from the Indian Institute of Management (IIM) Ranchi and a postgraduation in MTech from the Indian Institute of Technology (IIT) Dhanbad in Industrial Engineering & Management. He has more than four years of teaching and research experience. He has published many high-quality papers in top journals such as Information Technology & People, International Journal of Retail & Distribution Management, International Journal of Productivity & Performance Management, to name a few. His research interests include service operations, behavioral operations research, process analysis and improvement. He has been involved in doing interdisciplinary research as well. He is also serving as an Associate Editor in Emerald Publishing Journal.

Pooja Jain, Associate Professor in the area of Finance and Accounting at Amity Business School, Amity University, Gwalior, Madhya Pradesh. She actively focuses on research work. Some research work has been published in Scopus Listed Journals and reputed peer-reviewed journals. Till now, around 32 papers have been published in national and international publications, and some are in conference proceedings. Apart from research papers, she has written chapters in a reputed book which has been published in IGI Global, Routledge, and Taylor & Francis. She has also edited one book in the area of Finance. Her research interests include behavioral finance, financial management, and financial market, and her teaching interests include financial accounting and reporting, cost and management accounting, auditing, financial management, financial markets and services, project management, and behavioral finance.

Sahil Singh Jasrotia is currently working as an Assistant Professor at the International Management Institute, Kolkata, India. His research work has been published in prestigious journals such as the International Journal of Retail and Distributions Management, Journal of Quality Assurance in Hospitality & Tourism, Society and Business Review, Asia Pacific Management Review, etc. Throughout his academic career, Dr Sahil has displayed a dedication to research, teaching, and collaboration, making significant contributions to the field of Marketing, particularly in the areas of channel choice behavior, product adoption, digital payments, and corporate governance.

Sumi Jha is an Associate Dean and a Professor at the Indian Institute of Management Mumbai in India. She has published in international journals such as the Journal of Business Research, European Management Journal, Benchmarking, Gender in Management, Global Business Review, Industrial and Commercial Training, International Journal of Commerce and Management, International Journal of Entrepreneurship and Small Business, and International Journal of Ethics and Systems, among others.

Priya Jindal is currently working as an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India, and holds a Master's degree in commerce and economics. She earned her doctorate in Management. She has contributed more than 17 years in teaching. She supervised four PhD research scholars and two MPhil candidates. There are numerous research papers to her credit in leading journals; among them, seven research papers have been published in Scopus Indexed Journal. Her areas of research included banking, finance, and insurance. She has filed more than 21 patents and two copyrights. She is the editor of three books under IGI Global and Nova Science publications, and the books got indexed in Scopus.

Manoj Kumar Kamila is currently pursuing a Fellow Program in Management from Jaipuria Institute of Management, Indore, India. His research primarily focuses on ethics in marketing and corporate governance, with his work being published in esteemed publishers like Elsevier, Emerald Insight, Springer Nature, Sage, Taylor & Francis, and Inderscience, among others. Manoj has actively participated in several national and international conferences, and one of the research presentations also got the best paper award at “Third International Conference on E-Business Technologies” – EBT2023, University of Belgrade, Serbia in 2023.

Anoop Kumar, a management doctoral scholar of Amity Business School, Amity University Madhya Pradesh. He has completed his Master of Business Administration from Sikkim Manipal University. His research interests include social entrepreneurship, entrepreneurial intentions, digital payment systems, the hospitality and tourism industry, organizational culture, and organizational effectiveness. One of his book chapters is accepted and under publication in a reputed book series by Routledge. He is passionate about learning new research tools to improve his qualitative and quantitative analytical skills in the academic domain.

Yonghao Liu is a young researcher at the College of Management, Sichuan Agricultural University (SAU). Her research interest focuses on artificial intelligence in healthcare. She is the leader of the Innovation Training Planning Project of Sichuan University Students “The effective empowerment of artificial intelligence in rural Healthcare supply” and the SAU-supported research project “The factors influencing the acceptance of artificial intelligence-assisted rural Healthcare.”

Shashi Jeevita Matadeen is a Senior Lecturer at the University of Mauritius in the Faculty of Law and Management since 2016. She delivers lectures both at undergraduate and postgraduate levels in finance, investment, and derivatives modules. She has successfully completed the CFA program since 2014 and is a CFA charter holder. She also holds a PhD in Finance since 2016. Her research interests include economic development, financial development, investment, and stock markets. She has also been involved in a few research projects at national and international level, including one funded by the IDRC.

Smriti Mishra, Architect and Urban Planner, is currently working as an Associate Professor in the Department of Architecture and Planning, Birla Institute of Technology, Mesra, Ranchi, India, and heading the department. She specializes in the field of urban and regional planning and has research interests in perception studies, tourism heritage management, vulnerability of peri-urban areas, vernacular architecture, indigenous planning, and energy conservation and has few publications in her records.

Vivek Mishra is a Faculty in the area of Marketing. Having completed a PhD from KIIT School of Management, KIIT D/U Bhubaneswar, he has more than 6 years of teaching and research experience coupled with over 9 years of industry exposure, in sales and business development. He has published impactful research papers in journals of national and international repute. His area of research interests falls in brand management and Generation Z consumer behavior research.

Yu Mu is an Associate Professor at College of Management, Sichuan Agricultural University. She received two PhD degrees, respectively, in Science, Business, and Innovation from Vrije Universiteit Amsterdam, the Netherlands, and in Business Administration from Donghua University, China. Her research interests include service innovation and artificial intelligence. Her work appears in journals including Annals of Tourism Research and The Service Industries Journal.

Aditi Nag, Architect and Urban Planner, pursuing a PhD in the Department of Architecture and Planning, Birla Institute of Technology, Mesra, Ranchi, India. She has done research in the field of urban and rural planning and has a few publications in her record, specializing in the field of heritage planning and tourism management. She is the first to have been awarded the DST Inspire Fellowship in the field of Architecture and Planning by the Ministry of Science and Technology, Govt. of India.

Sumit Narula is the Director of the Amity School of Communication at Amity University Gurgaon, Haryana, India. He is working extensively in the area of catching Fake/Predatory/Cloned journals and Fraud/Misleading Impact Factors in academics and got copyrights and also developed an App named “Amity Quality Journal Checker” at the Google Play Store and IOS Platforms. He has also started a famous WhatsApp channel named Bharat Journal Checking/Verification to help all from this dual menace.

Amarnath Padhi is an Assistant Professor at School of Management Studies, NIST University in India, completed his PhD in Strategic Human Resource Development from Fakir Mohan University, Balasore. He specializes in Strategic HRM, Strategic HRD, Knowledge Management, and HR Analytics. He actively contributes to national and international conferences and reputable journals. Additionally, he reviews papers for Scopus indexed journals and is affiliated with esteemed associations like ISTD, ISTE, and NHRD, where he works toward advancing HR practices and promoting academic exchange.

Gayatri Panda is an Assistant Professor at School of Management Studies, NIST University in India, completed his PhD in competency-based training from KIIT University, Bhubaneswar. She specializes in training and development, performance management, and compensation management. She actively contributes to national and international conferences and reputable journals. She has published various articles in national and international journals.

Anil Singh Parihar, Associate Professor at Department of Management, Manipal University Jaipur. He has more than 15 years of teaching experience in the field of economics and management. A total of two PhDs have been awarded under his supervision. His research interests include consumer behavior, the hospitality and tourism industry, artificial intelligence, entrepreneurial intentions, and organizational culture. He has contributed to the academic domain through around 20 of his multidisciplinary research works and various book chapters which have been published in various peer-reviewed high-indexed journals. He had conducted eight workshops on research methodology in both physical and online modes. He is an avid learner of advanced research analytics software tools and efficiently passes his knowledge to the scholars pursuing PhD under his supervision.

Maria Prokofieva is a Senior Lecturer at Victoria University and a lead Data Scientist at the Mitchell Institute for Policy Development. With over 15 years of research and industry experience, Maria focuses on the real-world impact of AI and disruptive technologies, emphasizing innovation and policy implications to shape future-ready enterprises. For the past three years, she has led a software development group aiming to translate research into practical applications for business transformation and the integration of AI into business strategies. Maria is a top publishing author and a technology evangelist in her area of expertise.

Dhruv Sabharwal is the Head of Department and an Associate Professor Sharda School of Media Film & Entertainment Sharda University Greater Noida. PhD in Advertising from Amity University. He has published various articles in national and international journals. Published three books on advertising and public relations.

Anshuman Adarsh Sahu is a research enthusiast at Birla Global University, India. He is pursuing Bachelor of Business Administration (BBA) with a Marketing specialization.

Anjali Singh is a Research Fellow at the Indian Institute of Management Mumbai in India. She has published in international journals such as the Journal of Business Research, European Management Journal, International Journal of Productivity and Performance Management, Foresight, and the International Journal of Information and Communication Technology Education.

Verena Tandrayen-Ragoobur is an Associate Professor in Economics at the University of Mauritius. She is currently the Dean of the Faculty of Social Sciences and Humanities. Her research areas focus on international and development economics. She works on social protection, social policies, labor market, trade, climate change, gender, and poverty. She is currently heading the Pole of Applied Socio-Economic Research and Analysis at the University of Mauritius (http://www.uom.ac.mu/research/asera/). She is also the cochair of the WTO Chairs Program at the University. She has been involved in various research projects internationally and locally and has published extensively in various peer-reviewed journals.

Mohammad Zaid is a Research Scholar currently pursuing his PhD in Marketing from Jamia Millia Islamia. His research interests include marketing technologies like Internet of Things (IoT), artificial intelligence, etc., advertising, and consumer behavior. As he continues his academic pursuits, he is passionate about learning and expanding his research expertise that is well-supported by his real-world experience as a Research Analyst. Besides his scholarly endeavors, he is an avid reader and loves to spend time with nature. Zaid with his astute observations and profound understanding of the human journey enriches the quality of life for himself and everyone around.

Preface

In this era of rapid technological advancement and digital transformation, understanding the multifaceted impact of disruptive innovations becomes crucial for both academics and practitioners alike. This edited volume, comprising 13 chapters, offers a comprehensive exploration of the intersection between disruptive technologies, market transformation, and strategic business practices. Each chapter contributes a unique perspective, meticulously researched, and presented by leading academics and researchers from diverse backgrounds.

The book is structured into five sections, each focusing on a different aspect of technological disruptions and innovations. The first section lays the groundwork by examining the effects of disruptive innovations on market transformation, while the second section delves into the evolving landscape of digital and artificial intelligence in services and marketing. The third section offers insights into sector-specific technological disruptions, highlighting case studies and practical applications. The fourth section shifts the focus to strategic perspectives in business and technology, exploring the dynamics of leadership and collaboration in the face of technological change. Finally, the fifth section provides an overview of smart technologies and services, suggesting directions for future research and implementation.

Table of Contributions

Chapter Title Key Contribution
1 Change Management in the Adoption of Disruptive Innovation: A Critical Review Explores the critical role of change management in the successful adoption of disruptive innovations.
2 A Systematic Review of the Hospitality and Tourism Industry through the Lens of Disruptive Innovations Analyzes the impact of disruptive technologies on the hospitality and tourism industry.
3 Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing Investigates the ethical challenges in digital design and marketing strategies.
4 A Bibliometric Analysis and Visualization of Medical Artificial Intelligence Research Presents an analysis of trends and developments in medical AI research.
5 Metaverse Marketing: A Guide to Reaching the Next Generation of Consumers Discusses strategies for engaging consumers in the emerging digital landscape of the metaverse.
6 A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry Examines the adoption and implications of self-service technologies in tourism and hospitality.
7 Sustainable Competitive Advantage in Heritage Tourism: Leveraging Cultural Legacy in a Data-Driven World Explores strategies for leveraging cultural heritage for competitive advantage in tourism.
8 Transformative Influence of Disruptive Innovations on Markets and Business Performance Analyzes the transformative impact of disruptive innovations on business strategies and market performance.
9 A Literature Survey of Technological Disruptions in the Service Sector Provides a comprehensive survey of technological disruptions in the service sector.
10 Navigating Strategic Leadership: Unraveling the Dynamics of Technological Innovation in Organizations Explores the role of strategic leadership in navigating technological innovation.
11 Collaborative Arrangements in Developing Successful Business Strategies: Literature Review Investigates the importance of collaborative strategies in business success.
12 A Literature Review on Smart Technologies in Service Systems: How Should We Work on in the Future? Offers insights into the role of smart technologies in service systems and future directions.
13 Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research Analyzes the connection between IoT and marketing, suggesting areas for future research.

This volume aims to equip readers with a nuanced understanding of how disruptive technologies are reshaping industries, challenging existing business models, and creating new opportunities for innovation and growth. It encourages a multidisciplinary approach to studying and leveraging technological disruptions, emphasizing the importance of adaptability, strategic foresight, and collaboration in the digital age.

This book, Review of Technologies and Disruptive Business Strategies, encapsulates a vast array of perspectives on the intersection of technology and business, making it an indispensable resource for scholars, academicians, and practitioners alike. Its comprehensive exploration of the literature offers a deep dive into the transformative effects of technological innovations on business practices, providing readers with the insights needed to navigate the complexities of the modern business landscape. This collection is poised to serve as a foundational text for anyone seeking to understand or contribute to the evolving discourse on technological disruption and business strategy.

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Prelims
Leveraging Disruptive Technologies and Strategies for Competitive Advantage
Section 1 Disruptive Innovations and Market Transformation
Change Management in the Adoption of Disruptive Innovation: A Critical Review
A Systematic Review of the Hospitality and Tourism Industry Through the Lens of Disruptive Innovations
Section 2 Evolving Digital and Artificial Intelligence Landscape in Services and Marketing
Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing
A Bibliometric Analysis and Visualization of Medical Artificial Intelligence Research
Metaverse Marketing: A Guide to Reaching the Next Generation of Consumers
Section 3 Sector-Specific Technological Disruptions
A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry
Sustainable Competitive Advantage in Heritage Tourism: Leveraging Cultural Legacy in a Data-Driven World
Transformative Influence of Disruptive Innovations on Markets and Business Performance
A Literature Survey of Technological Disruptions in the Service Sector
Section 4 Strategic Perspectives in Business and Technology
Navigating Strategic Leadership: Unraveling the Dynamics of Technological Innovation in Organizations
Collaborative Arrangements in Developing Successful Business Strategies: Literature Review
Section 5 Overview of Smart Technologies and Services
A Literature Review on Smart Technologies in Service Systems: HOW Should We Work in Future?
Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research
Index
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