Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing

Abstract

Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values are congruent with its overarching goals. Concerns span from the veracity of marketing to the preservation of individual privacy to the impact of design on the natural world and human civilization. It also entails taking precautions if a product or advertising campaign has unforeseen repercussions. In today's interdependent and globalized world, it is more important than ever for firms to employ morally acceptable design and marketing tactics to acquire consumer trust and generate beneficial social and environmental benefits. This chapter offers insights for future researchers by offering a conceptual framework in ethics in design and marketing, which can be empirically tested. This study highlights several factors like privacy, manipulation, representation and diversity, accessibility, sustainability, social responsibility, and truth in advertising as important factors leading to ethical concerns in design marketing.

Citation

Kamila, M.K., Jasrotia, S.S. and Chib, S. (2024), "Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing", Singh Kaurav, R.P. and Mishra, V. (Ed.) Review of Technologies and Disruptive Business Strategies (Review of Management Literature, Vol. 3), Emerald Publishing Limited, Leeds, pp. 67-82. https://doi.org/10.1108/S2754-586520240000003004