Journal of Business Strategy
Issue(s) available: 246 – From Volume: 1 Issue: 1, to Volume: 45 Issue: 5
Volume 40
Volume 39
Volume 38
Volume 31
Volume 30
Volume 28
Volume 27
Volume 26
Digital transformation: strategy comes first to lay the groundwork
Louise B. Kringelum, Casper Gamborg Holm, Jens Holmgren, Ole Friis, Katrine Freja JensenThe purpose of this paper is to contribute to the successful implementation of digitalization by exploring what characterizes strategy work undertaken by companies that have…
Design at the intersection between culture and innovation
Eric Dahlin, Rachel SumsionNarratives underscoring the necessity of innovation for success are pervasive. Yet, many new products fail or fail to produce their intended impacts. Conventional views typically…
How luxury brands appeal to young consumers: a different focus
Christine Ye, Yuna KimAdvances in digital technologies coupled with the shift toward sustainable consumption present promising opportunities for luxury fashion brands to engage younger consumers. To…
The magic number: three women on the board
Ashley Salaiz, Leon FaifmanThis study aims to unpack the progress of board gender diversity among the 3,000 largest US listed firms by market capitalization (i.e. Russell 3000 Index). This study…
The contribution of digitization to successful international expansion: lessons from Decathlon’s strategic movements
Philippe Rebière, Olivier BraunThe purpose of this paper is to explain to what extent digitization is an opportunity to international development of the firm by drawing on the international expansion of the…
Netflix: rise, fall and recovery
Deanna Kathleen de ZilwaNetflix is the market leader in the streaming entertainment industry. In 2020 and 2021, Netflix’s subscriber numbers and revenue increased. During the first two quarters of 2022…
ChatGPT: how it can support corporate social responsibility
Xudong Zhuang, Yu WuThe purpose of this paper is to explore the impact of ChatGPT on the development of corporate social responsibility (CSR).
Leadership: emotional and spiritual intelligence in the mix
Carri Reisdorf, Meghan MurrayOne critical aspect of strong leadership communication is developing emotional (EQ) and spiritual intelligences (SQ). EQ helps individuals be more empathetic and effective, while…
How to succeed with an AI-first strategy?
Mika Ruokonen, Paavo RitalaThe purpose of this paper is to identify the potential and the challenges for different firms in adopting an AI-first strategy. The study attempts to discern if any company can…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy