Table of contents
PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM
Edmund R. Gray, Larry R. SmeltzerA good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.
MAKING THE DECISION TO DIVERSIFY INTO FINANCIAL SERVICES
Allen MotturDespite the pitfalls of entering the financial services industry, opportunities abound for increased growth and high profits.
AN EFFECTIVE STRATEGY FOR INFORMATION DELIVERY
Alix‐Marie Hall, Jean TerrenWhy did videotex technology boom in France but fail in the United States? Although an important factor was the difference in government policies between the two countries, a good…
STRATEGIES TO OUTPACE THE COMPETITION
Xavier Gilbert, Paul StrebelShould one compete on the basis of product features or price? Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely…
STOCK PRICE AND BUSINESS SUCCESS: WHAT IS THE RELATIONSHIP?
Bernard C. ReimannVictories in product market competitions are not automatically translated into stock market value. And conventional accounting methods alone don't necessarily reveal true value…
CEOS on Strategy: Two Companies, Two Strategies
James E. Olson, Thomas A. CooperHow the chief executives of two major corporations are dealing with changes in their industry.
HOW TO COUNTER THE ONSLAUGHT OF IMPORTS
Samuel Rabino, Jeniel ZifIn spite of tough competition from imports, there is a wide array of choices for expanding or at least maintaining market share.
How to Reduce the Size of the Organization But Increase Effectiveness
Alan M. Cody, George B. Hegeman, David C. ShanksA relatively new chief executive has been impressed by the increased efficiency and profitability of firms, similar to his own, which have reorganized. Prior to the change, these…
Refuting a Competitor's Advertising Claim
M. Carole Macklin, Crofford J. MacklinWhen comparative advertisements are used by competitors, they become lethal weapons. If a competitor's advertising claims appear to be deceptive, one must decide the best course…
Merger Mania: Who Wins? Who Loses?
Ali R. Malekzadeh, Afsaneh NahavandiThe last several years have seen a rash of takeovers—hostile and friendly—affecting the basic structure of U.S. corporations. Many of these takeovers have been spearheaded by a…
A New Look at Dividend Strategy
Milton C. LauensteinFrom a strategic point of view, focusing on dividends is putting the cart before the horse. What directly affects the long‐term economic performance of a firm is how much of its…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy