Table of contents
Green marketing: what the Millennials buy
Leslie Lu, Dora Bock, Mathew JosephTo develop an understanding of the Millennial Generation's consumption of green products. Specifically, our research sought to address the following two research questions in…
We promise! Customer charters expand guarantees
Rod McCollThis paper aims to describe the experiences of Australian general insurer AAMI, the first private company to offer a customer charter and draw a comparison between service…
Management accounting in the family business: tipping the balance for survival
Martin R.W. Hiebl– This article presents the family business-specific benefits of taking a proactive approach to using management accounting practices and information.
Follow the leader: how corporate social responsibility influences strategy and practice in the business community
Farid Baddache, Isabelle NicolaiCompanies face increasing pressure from stakeholders to play a leading role in addressing a wide array of environmental, social, and governance issues. What are the relevant and…
Corporate reputation in the age of data nudity
Peter Buell HirschThe article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for…
Put it in writing: business strategy in brief
Dick Martin– To remind readers of the importance of communications in the design, approval, and implementation of business strategy.
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy