Prelims

Walking the Talk? MNEs Transitioning Towards a Sustainable World

ISBN: 978-1-83549-118-8, eISBN: 978-1-83549-117-1

ISSN: 1745-8862

Publication date: 16 May 2024

Citation

(2024), "Prelims", van Tulder, R., Grøgaard, B. and Lunnan, R. (Ed.) Walking the Talk? MNEs Transitioning Towards a Sustainable World (Progress in International Business Research, Vol. 18), Emerald Publishing Limited, Leeds, pp. i-xv. https://doi.org/10.1108/S1745-886220240000018014

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Rob van Tulder, Birgitte Grøgaard and Randi Lunnan


Half Title Page

WALKING THE TALK?

Series Page

PROGRESS IN INTERNATIONAL BUSINESS RESEARCH

Series Editors: The European International Business Academy (EIBA)

Recent Volumes:

Volume 1: Progress in International Business Research – Edited by Gabriel R. G. Benito and Henrich R. Greve
Volume 2: Foreign Direct Investment, Location and Competitiveness – Edited by John H. Dunning and Philippe Gugler
Volume 3: New Perspectives in International Business Research – Edited by Maryann P. Feldman and Grazia D. Santangelo
Volume 4: Research on Knowledge, Innovation and Internationalization – Edited by Jorma Larimo and Tia Vissak
Volume 5: Reshaping the Boundaries of the Firm in an Era of Global Interdependence – Edited by José Pla-Barber and Joaquín Alegre
Volume 6: Entrepreneurship in the Global Firm – Edited by Alain Verbeke, Ana Teresa Tavares-Lehmann and Rob van Tulder
Volume 7: New Policy Challenges for European MNEs – Edited by Rob van Tulder, Alain Verbeke and Liviu Voinea
Volume 8: International Business and Sustainable Development– Edited by Rob van Tulder, Alain Verbeke and Roger Strange
Volume 9: Multinational Enterprises, Markets and Institutional Diversity – Edited by Alain Verbeke, Rob van Tulder and Sarianna Lundan
Volume 10: The Future of Global Organizing – Edited by Rob van Tulder, Alain Verbeke and Rian Drogendijk
Volume 11: The Challenge of BRIC Multinationals – Edited by Rob van Tulder, Alain Verbeke, Jorge Carneiro and Maria Alejandra Gonzalez-Perez
Volume 12: Distance in International Business: Concept, Cost and Value – Edited by Alain Verbeke, Jonas Puck and Rob van Tulder
Volume 13: International Business in the Information and Digital Age – Edited by Rob van Tulder, Alain Verbeke and Lucia Piscitello
Volume 14: International Business in a VUCA World: The Changing Role of States and Firms – Edited by Rob Van Tulder, Alain Verbeke and Barbara Jankowska
Volume 15: The Multiple Dimensions of Institutional Complexity in International Business Research – Edited by Alain Verbeke, Rob van Tulder, Elizabeth L. Rose and Yingqi Wei
Volume 16: International Business in Times of Crisis – Edited by Rob van Tulder, Alain Verbeke, Lucia Piscitello and Jonas Puck
Volume 17: International Business and Sustainable Development Goals – Edited by Rob van Tulder, Elisa Giuliani and Isabel Álvarez

Title Page

PROGRESS IN INTERNATIONAL BUSINESS RESEARCH – VOLUME 18

WALKING THE TALK? MNEs TRANSITIONING TOWARDS A SUSTAINABLE WORLD

TRIBUTE VOLUME TO ALAIN VERBEKE

Edited By

ROB VAN TULDER

RSM Erasmus University Rotterdam, The Netherlands

BIRGITTE GRØGAARD

BI Norwegian Business School, Norway

AND

RANDI LUNNAN

BI Norwegian Business School, Norway

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL.

First edition 2024

Editorial matter and selection © 2024 Rob van Tulder, Birgitte Grøgaard, and Randi Lunnan.

Individual chapters © 2024 The authors.

Published under exclusive licence by Emerald Publishing Limited.

Reprints and permissions service

Contact: www.copyright.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83549-118-8 (Print)

ISBN: 978-1-83549-117-1 (Online)

ISBN: 978-1-83549-119-5 (Epub)

ISSN: 1745-8862 (Series)

Contents

List of Figures viii
List of Tables ix
List of Contributors xi
Preface: A Tribute to Professor Alain Verbeke xiii
Chapter 1: Introduction: Setting the Scene
Rob van Tulder, Birgitte Grøgaard and Randi Lunnan 1
Part I: Walking the Talk in International Business Studies
Chapter 2: Evidence-based International Business Scholarship
Alain Verbeke 19
Chapter 3: Taking Wishes for Reality: The Neglected Role of Complementary Resources in the Choice of Foreign Market Entry, the Internationalization of Digital Ventures, and Catching-up by Emerging Market Firms
Jean-François Hennart 43
Chapter 4: Distance, (Multi)Regional Strategies, and Limitations to Bridge Distance
Thomas Hutzschenreuter 61
Chapter 5: Governance for Sustainability: Alain Verbeke’s Contribution to International Business Scholarship and Practice
Liena Kano and Luciano Ciravegna 71
Part II: Walking the Talk in Sustainability Issues
Chapter 6: The Societal Responsibilities of Corporations in the 21st Century: Four Types of Challenges, Four Types of Strategies
Jacqueline Mees-Buss 89
Chapter 7: Behind the Talk: Towards a Conceptual and Analytical Framework of Corporate Human Rights Reporting
Stefan Zagelmeyer 107
Chapter 8: The European Union’s Cross-border Adjustment Mechanism and its Implications for International Business
Viviana Pilato and Ari Van Assche 127
Chapter 9: How Can Large International Financial Firms ‘Go Green’ and ‘Walk the Talk’?
John Holland 141
Part III: Walking the Talk at the Interface with Government Policies
Chapter 10: The Involvement of Firms in Chinese Foreign Aid Projects: A Data Overview and Research Agenda
Guus Hendriks 169
Chapter 11: De-internationalization or Re-internationalization? The Role of Environmental Sustainability Orientation at Firm and Country Level
Martina Barbaglia, Roberto Bianchini, Vincenzo Butticè and Stefano Elia 197
Chapter 12: Diffusion of Technologies: Delivering on the Promises of Battery Electric Vehicles
Alessandro Lampo and Susana C. Silva 223
Chapter 13: Discussing Insights from the Carbon Performance Literature for IB: The Institutional Complexity of Climate Change Policy
Gunnar Leymann and Anna Kehl 237
Part IV: Walking the Talk in Global Value Chains
Chapter 14: How Institutions Influence Firms’ Climate Change Strategies: Extending the Perspectives of International Business and Global Value Chains with Business Systems
Mohammad B. Rana and Matthew M. C. Allen 265
Chapter 15: Come Closer! On Transaction Costs and Spatial Choices in a Circular Economy
Corina Fehlner 295
Chapter 16: Disentangling the Effects of Circular Economy Principles on GVCs’ Activities, Configuration, and Governance
Cristina Di Stefano, Stefano Elia, Paola Garrone and Lucia Piscitello 319
Chapter 17: The Role of Sustainability in Backshoring Decisions – A Conceptual Framework
Lise Lillebrygfjeld Halse 335
Chapter 18: Corporate Social Responsibility, Irresponsibility, and Firms’ Financial Performance: Evidence from Emerging versus Developed Countries
Stefano Elia, Gezim Hoxha and Lucia Piscitello 351
Chapter 19: The Role of NGOs in the Transition Towards More Sustainable and Innovative Agri-food GVCs
Cyntia Vilasboas Calixto Casnici, Germano Glufke Reis, David Schulzmann, Marina Papanastassiou and Jeremy Clegg 373
Index 393

List of Figures

Fig. 7.1 Analytical Framework 1 – Domestic Setting. 112
Fig. 7.2 Analytical Framework 2 – International Setting. 119
Fig. 8.1 Carbon Dioxide Emissions Embodied in the EU’s Net Trade, 1995–2018. 129
Fig. 9.1 Hypotheses About Change. 159
Fig. 12.1 Authors’ model based on the UTAUT-2 (Venkatesh et al., 2012). 227
Fig. 13.1 Conceptual Framework. 250
Fig. 13.2 Stringency and Dynamism of Climate Change Policies. 251
Fig. 13.3 Change in Economic and Regulatory Climate Policy Instruments. 252
Fig. 13.4 Change and Stringency of R&D Climate Policy Instruments. 253
Fig. 13.5 Policy Instrument Diversity and Institutional Coordination Indices of Selected Countries. 254
Fig. 15.1 Transaction Costs for CE Activities Relative to LE. 308
Fig. 15.2 CE Adaptation, Spatial Closeness, and Relative CE Transaction Costs. 312
Fig. 17.1 How Sustainability Can Affect Backshoring Decision and Be an Outcome of Backshoring (Based on DiMaggio & Powell, 1991; Di Stefano & Fratocchi, 2019). 345
Fig. 18.1 Plot of the Interaction Between CSR and Advanced Countries Performed in Model 4 of Table 18.5. 364
Fig. 18.2 Plot of the Interaction Between CSI and Advanced Countries Performed in Model 5 of Table 18.5. 364

List of Tables

Table 6.1. A Framework for the Typology of CSR Issues. 94
Table 8.1. Share of Foreign Value Added and Foreign CO2 Emissions in EU Final Demand, by Country, 1998 and 2018. 130
Table 8.2. Share of Foreign Value Added and Foreign CO2 Emissions in EU Final Demand, by Industry, 1998 and 2018. 131
Table 8.3. Impact of CBAM on EU Trade and FDI. 135
Table 10.1. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Targeted SDG. 177
Table 10.2. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Project Aim. 178
Table 10.3. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Project Aid Conditions. 178
Table 10.4. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Project Size. 179
Table 10.5. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Key Characteristics of Recipient Countries. 181
Table 10.6. Overview of the Number of Projects Managed by Government Agencies, Private Firms, and SOEs, by Recipient Countries’ GDP Share of Natural Resource Rents. 182
Table 10.7. Research Agenda and Framework of Research Issues. 185
Table 11.1. Correlation Matrix. 210
Table 11.2. Summary Statistics. 211
Table 11.3. Distribution of Relocation Announcements by Industry. 211
Table 11.4. Distribution of Relocation Announcements by Home, First Host, and Second Host Country. 212
Table 11.5. Regression Results. 212
Table 12.1 BEVs Adoption in Macau. 225
Table 12.2. Definition of UTAUT-2 Constructs. 227
Table 12.3. Summary of Hypotheses. 228
Table 12.4. Summary of Respondents’ Profiles. 229
Table 12.5. Constructs Reliability and Validity. 230
Table 12.6. HTMT Ratios. 230
Table 12.7. Assessment of Hypotheses. 231
Table 14.1. Institutional Features Conditioning Firm Characteristics on Climate Change and Sustainability Strategies. 273
Table 16.1. Impacts of CE Adoption by the MNE on GVC Aspects. 323
Table 17.1. Case Companies. 342
Table 18.1. Distribution of Companies Across Home-country Location. 358
Table 18.2. Distribution of Companies Across Sectors. 359
Table 18.3. Measurement Items and Description of Variables. 361
Table 18.4. Descriptive Statistics and Pairwise Correlations. 362
Table 18.5. Main Regression Analysis. 363
Table 18.6. Robustness Check. 365
Table 19.1. How the Transition to Cultivated Meat Innovation Relates to the UN’s SDGs. 378
Table 19.2. Interviews Summary. 380
Table 19.3. Data Presentation. 381

List of Contributors

Matthew M. C. Allen Manchester Metropolitan University, UK
Martina Barbaglia Politechnico di Milano, Italy
Roberto Bianchini Politechnico di Milano, Italy
Vincenzo Butticè Politechnico di Milano, Italy
Cyntia Vilasboas Calixto Casnici Leeds University Business School, UK
Luciano Ciravegna INCAE Business School, Costa Rica; University of Reading, UK
Jeremy Clegg Leeds University Business School, UK
Cristina Di Stefano Politecnico di Milano, Italy
Stefano Elia Politecnico di Milano, Italy
Corina Fehlner BI Norwegian Business School, Norway
Paola Garrone Politecnico di Milano, Italy
Birgitte Grøgaard BI Norwegian Business School, Norway
Lise Lillebrygfjeld Halse Molde University College, Norway
Guus Hendriks University of Amsterdam, The Netherlands
Jean-François Hennart Tilburg University, The Netherlands; Aalborg Business School, Denmark
John Holland University of Glasgow, UK
Gezim Hoxha Politechnico di Milano, Italy
Thomas Hutzschenreuter Technical University of Munich, Germany
Liena Kano University of Calgary, Canada
Anna Kehl University of Bremen, Germany
Alessandro Lampo University of Saint Joseph, China
Gunnar Leymann University of Bremen, Germany
Randi Lunnan BI Norwegian Business School, Norway
Jacqueline Mees-Buss University of New South Wales, Australia
Marina Papanastassiou Leeds University Business School, UK
Viviana Pilato HEC Montréal, Canada
Lucia Piscitello Politecnico di Milano, Italy; Henley Business School, UK
Mohammad B. Rana Aalborg University, Denmark
Germano Glufke Reis Federal University of Parana, Brazil
David Schulzmann Leeds University Business School, UK
Susana C. Silva Universidade Catolica Portuguesa, Portugal
Ari Van Assche HEC Montréal, Canada
Rob van Tulder RSM Erasmus University Rotterdam, The Netherlands
Alain Verbeke University of Calgary, Canada; University of Reading, UK; Vrije Universiteit Brussel (VUB), Belgium
Stefan Zagelmeyer The University of Manchester, UK

Preface: A Tribute to Professor Alain Verbeke

This Progress in International Business Research (PIBR) volume is a tribute to one of the most influential international business (IB) scholars, Professor Alain Verbeke. Professor Verbeke’s scholarship transcends four decades where he has successfully advanced IB theory and ensured that scholars remember the importance of managerial relevance. His impact in the IB community is clear. His scholarly work is highly cited by other scholars both within and outside the IB community. His legacy is also clearly visible through his active involvement in the IB community including formal and informal service to the academic community and IB journals. Professor Verbeke is currently a distinguished fellow of European International Business Academy (EIBA) as well as the Academy of International Business and has edited 11 past volumes of PIBR. He recently stepped down as the Editor-in-Chief of the Journal of International Business Studies (JIBS), after serving in this role for two consecutive terms.

In addition, and perhaps most importantly, our decision to make this volume a tribute to Professor Verbeke, is based on his pioneering work related to sustainability and his tireless efforts to support and encourage other scholars to contribute to this field in research, teaching as well as practical engagement. During the 2022 EIBA conference, scholars discussed if firms are really walking the Talk and developing necessary capabilities and collaborative efforts to move toward a sustainable world. Verbeke and co-authors made significant advances to this conversation over 25 years ago. One example of this is their distinction between compliance to environmental policies and developing green capabilities (Rugman & Verbeke, 1998b). Professor Verbeke was also an early and influential contributor linking sustainability issues to IB through research on topics including (but not limited to) collaboration between governments and firms, environmental strategies and stakeholder management, and the effects of environmental policies and taxation (Buysse & Verbeke, 2003; Rugman & Verbeke, 1998a, 2000; Verbeke & Coeck, 1997). His pioneering article on proactive environmental strategies and stakeholder management in the prestigious Strategic Management Journal (Buysse & Verbeke, 2003) contributed to bridging IB and sustainability research, and remains his most cited publication to date.

Alain Verbeke’s prolific teaching activities have spanned a long period, covering many IB relevant topics, but mostly focused on the strategic management of multinational enterprises (MNEs). He has taught in or has been associated with a large number of prestigious academic institutions (including Dalhousie University, University of Toronto, Université Catholique de Louvain, Tilburg University, Erasmus University, University of Reading, University of Oxford, University of Cambridge, Skolkovo Institute for Emerging Market Studies, China Europe International Business School, Nanyang Technical University, and University of Antwerp) in the role of associate professor, visiting professor, or MBA program director (Solvay Business School, Vrije Universiteit Brussel). For his teaching activities, he received the PhD Supervisor Excellence award at the University of Calgary in 2018.

Professor Verbeke’s societal engagement has involved active participation in projects with stakeholders – for instance, port clusters. He has been a member of the European Science and Technology Assembly, the highest advisory body to the European Commission on the future of European scientific and innovation policy and has served on the board of directors of various educational and scientific research institutions.

Professor Verbeke early recognized the challenges of energy transition, the role of renewable energy, and the importance of integrating sustainability into strategic thinking (Illegems & Verbeke, 2003; Yuan et al., 2011). In the role of editor of JIBS, Verbeke co-organized a special issue on the long-term energy transition with the British Journal of Management, emphasizing the importance of actionable research addressing global grand challenges (Verbeke, 2021; Verbeke & Hutzschenreuter, 2021). This special issue is merely one of many examples where Verbeke has championed the importance of making IB research actionable and relevant for business, particularly related to sustainability. Through his exemplary scholarship and service, he continues to support the IB community with a passion and genuine interest to ensure that IB research makes an impact (Santangelo & Verbeke, 2022). This will be increasingly important to support firms, governments, and societies in transitioning toward a sustainable world.

His personal contribution to this volume (Chapter 2) illustrates his continued passion and concern about the relevance of IB scholarship and the critical role played by MNEs as well as by societal stakeholders in creating a more sustainable world. To quote his words:

Our role as IB scholars is to describe and explain the value creating and value distributing processes put in motion by entrepreneurial parties with complementary resources, willing and able to establish and to nurture business linkages across borders. Acknowledging the role of parties not directly involved in establishing and operating international activities but with some type of decision rights in this realm, is clearly critical. However, an objective and evidence-based analysis is unlikely to conclude that more can and should “obviously” be done by all internationally operating firms beyond their present role in creating and distributing economic value. International entrepreneurial behavior emerges because economic actors chase attractive business opportunities and this opens them up to a wide spectrum of vulnerabilities, which explain the relative absence of global MNEs.

We cannot agree more!

The editors

➝ Photo of Alain Verbeke

2001 – selected McCaig Chair in Management (with wife Juliet) 2020 – with R. Edward Freeman

References

Buysse, & Verbeke 2003Buysse, K., & Verbeke, A. (2003). Proactive environmental strategies: A stakeholder management perspective. Strategic Management Journal (John Wiley & Sons, Inc.) – 1980 to 2009, 24(5), 453.

Illegems, & Verbeke 2003IIIegems, V., & Verbeke, A. (2003). Moving towards the virtual workplace: Managerial and societal perspectives on telework. Cheltenham: Edward Elgar Publishing.

Rugman, & Verbeke 2000Rugman, A., & Verbeke, A. (2000). Six cases of corporate strategic responses to environmental regulation. European Management Journal, 18(4), 377.

Rugman, & Verbeke 1998aRugman, A. M., & Verbeke, A. (1998a). Corporate strategies and environmental regulations: An organizing framework. Strategic Management Journal (John Wiley & Sons, Inc.) – 1980 to 2009, 19(4), 363375.

Rugman, & Verbeke 1998bRugman, A. M., & Verbeke, A. (1998b). Corporate strategy and international environmental policy. Journal of International Business Studies, 29(4), 819833.

Santangelo, & Verbeke 2022Santangelo, G. D., & Verbeke, A. (2022). Actionable guidelines to improve ‘theory-related’ contributions to international business research. Journal of International Business Studies, 53(9), 18431855.

Verbeke 2021Verbeke, A. (2021). The long-term energy transition and multinational enterprise complexity: A BJM–JIBS joint initiative. Journal of International Business Studies, 52(5), 803806.

Verbeke, & Coeck 1997Verbeke, A., & Coeck, C. (1997). Environmental taxation: A green stick or a green carrot for corporate social performance? Managerial & Decision Economics, 18(6), 507516.

Verbeke, & Hutzschenreuter 2021Verbeke, A., & Hutzschenreuter, T. (2021). Imposing versus Enacting Commitments for the Long-Term Energy Transition: Perspectives from the Firm. British Journal of Management, 32(3), 569578.

Yuan, Bao, & Verbeke 2011Yuan, W., Bao, Y., & Verbeke, A. (2011). Integrating CSR initiatives in business: An organizing framework. Journal of Business Ethics, 101(1), 7592.

Prelims
Chapter 1: Introduction: Setting the Scene
Part I: Walking the Talk in International Business Studies
Chapter 2: Evidence-based International Business Scholarship
Chapter 3: Taking Wishes for Reality: The Neglected Role of Complementary Resources in the Choice of Foreign Market Entry, the Internationalization of Digital Ventures, and Catching-up by Emerging Market Firms
Chapter 4: Distance, (Multi)regional Strategies, and Limitations to Bridge Distance
Chapter 5: Governance for Sustainability: Alain Verbeke’s Contribution to International Business Scholarship and Practice
Part II: Walking the Talk in Sustainability Issues
Chapter 6: The Societal Responsibilities of Corporations in the 21st Century: Four Types of Challenges, Four Types of Strategies
Chapter 7: Behind the Talk: Towards a Conceptual and Analytical Framework of Corporate Human Rights Reporting
Chapter 8: The European Union’s Cross-border Adjustment Mechanism and its Implications for International Business
Chapter 9: How Can Large International Financial Firms ‘Go Green’ and ‘Walk the Talk’?
Part III: Walking the Talk at the Interface with Government Policies
Chapter 10: The Involvement of Firms in Chinese Foreign Aid Projects: A Data Overview and Research Agenda
Chapter 11: De-internationalization or Re-internationalization? The Role of Environmental Sustainability Orientation at Firm and Country level
Chapter 12: Diffusion of Technologies: Delivering on the Promises of Battery Electric Vehicles
Chapter 13: Discussing Insights from the Carbon Performance Literature for IB: The Institutional Complexity of Climate Change Policy
Part IV: Walking the Talk in Global Value Chains
Chapter 14: How Institutions Influence Firms’ Climate Change Strategies: Extending the Perspectives of International Business and Global Value Chains with Business Systems
Chapter 15: Come Closer! On Transaction Costs and Spatial Choices in a Circular Economy
Chapter 16: Disentangling the Effects of Circular Economy Principles on GVCs’ Activities, Configuration, and Governance
Chapter 17: The Role of Sustainability in Backshoring Decisions – A Conceptual Framework
Chapter 18: Corporate Social Responsibility, Irresponsibility, and Firms’ Financial Performance: Evidence from Emerging versus Developed Countries
Chapter 19: The Role of NGOs in the Transition Towards More Sustainable and Innovative Agri-food GVCs
Index