Distance, (Multi)regional Strategies, and Limitations to Bridge Distance

Abstract

Distances between contexts that a multinational enterprise (MNE) is familiar with and those that it is not familiar with do not hinder the MNE from becoming global. In this sense, distance serves as a barrier between an MNE’s global intentions and its regional realizations. (Multi)regional strategies are a possible expression of an MNE’s inability to approach distances. Considering the managerially relevant distances is essential to analyze the internationalization and the resulting (multi)regional strategies. A deeper understanding of how distance works requires linking distance to micro-foundations. Besides bounded rationality, bounded reliability opens the conceptual pathway toward a deeper understanding of internationalization and (multi)regional strategies.

Citation

Hutzschenreuter, T. (2024), "Distance, (Multi)regional Strategies, and Limitations to Bridge Distance", van Tulder, R., Grøgaard, B. and Lunnan, R. (Ed.) Walking the Talk? MNEs Transitioning Towards a Sustainable World (Progress in International Business Research, Vol. 18), Emerald Publishing Limited, Leeds, pp. 61-69. https://doi.org/10.1108/S1745-886220240000018004