Journal of Indian Business Research: Volume 9 Issue 3

Exploring the influences of political branding: a case from the youth in India

Varsha Jain, Christopher Pich, B.E. Ganesh, Guja Armannsdottir

The extant literature demands more insights into the elements for political branding in India. Thus, this paper aims to explore political branding in terms of the influences of…

Impact of human resource management practices on employee turnover intentions: Moderating role of psychological contract breach

Nivethitha Santhanam, Kamalanabhan T.J., Lata Dyaram, Hans Ziegler

This paper aims to explore the relationship between human resource management practices, breach of psychological contract and employee turnover intentions among hotel frontline…

Exploring nature of workplace bullying and psychometric properties of negative acts questionnaire-revised (NAQ-R) in Indian organizations

Arpana Rai, Upasna A Agarwal

An extensive amount of literature is available on workplace bullying in the Western context. With specific reference to the Indian context, there is limited literature on nature…

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

Preeti Tak, Savita Panwar

The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2…