Table of contents
Online branding strategy for wine tourism competitiveness
Paola Scorrano, Monica Fait, Amedeo Maizza, Demetris VrontisThe link between wine and tourism is increasingly important for the competitive advantage of the territory and its productions, and it must be adequately communicated, in…
Third-party ratings and the US wine market
Barry J. Babin, Christian BushardtThis paper aims to provide insight into the three most prevalent expert wine rater sources and how they separately affect retail prices post-release across a sample of French and…
Extending the double jeopardy and duplication of purchase laws to the wine market
Damien Wilson, Maxwell WinchesterThis study aims to understand the market structure and explore the applicability of recognised generalisations to a European wine retail market. The study considers whether brands…
Family culture and organisational systems as antecedents of market orientation and performance among family wineries
Christopher Karl Köhr, Armando Maria Corsi, Roberta Capitello, Gergely SzolnokiThis study aims to investigate the relationship between organizational systems, market orientation, family culture and the long-term business performance of family businesses in…
Champagne: the challenge of value co-creation through regional brands
Martin Kunc, David Menival, Steve ChartersThe traditional view of the process of value creation suggests that it occurs inside the firm through its activities or resources. However, there are special cases where firms…
Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine
Birgit Gassler, Carina Fronzeck, Achim SpillerThe mechanism by which organic labelling affects consumers’ willingness to pay (WTP) for wine is not yet fully understood. Organic labelling not only transports information about…
Grapes grow better in the backyard: The effect of organic growth strategies on Italian wineries’ profits
Valentina La Porta, Matteo MigheliThis paper aims to study the effects of innovation on the profitability of large wineries. In particular, organic growth is evaluated versus external growth.
Drivers affecting the adoption and effectiveness of social media investments: The Italian wine industry case
Antonino Galati, Salvatore Tinervia, Antonio Tulone, Maria CrescimannoThe purpose of this paper is twofold: first, to identify distinct organisational models in a sample of firms operating in the wine industry; and second, to identify the main…
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ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer