Family culture and organisational systems as antecedents of market orientation and performance among family wineries
International Journal of Wine Business Research
ISSN: 1751-1062
Article publication date: 4 June 2019
Issue publication date: 12 June 2019
Abstract
Purpose
This study aims to investigate the relationship between organizational systems, market orientation, family culture and the long-term business performance of family businesses in the wine sector in three countries.
Design/methodology/approach
A survey by questionnaire was undertaken with 123 wineries in Australia, Germany and Italy. Multiple-item measurement scales and multiple regression models were used to investigate mediation effects.
Findings
The findings indicate a marked influence of organizational systems and family culture on financial performance. Market orientation fully mediates the effect of family culture and partially mediates the effect of organizational systems on financial performance.
Practical implications
From a managerial perspective, this research indicates the central role of family culture when evaluating a firm’s capabilities and potential in the long term. The findings and their implications are of immediate concern for family firms in the wine sector.
Originality/value
For the first time, the antecedents of market orientation are investigated through simultaneous application of two key frameworks from marketing research and family business research in a single joint analysis.
Keywords
Citation
Köhr, C.K., Corsi, A.M., Capitello, R. and Szolnoki, G. (2019), "Family culture and organisational systems as antecedents of market orientation and performance among family wineries", International Journal of Wine Business Research, Vol. 31 No. 2, pp. 180-202. https://doi.org/10.1108/IJWBR-09-2017-0054
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited