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International Journal of Sports Marketing and Sponsorship:
Volume 1 Issue 3
Subject:
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Table of contents
Introduction
John Amis
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PDF (41 KB)
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92
An Interview with Adrian Hitchen, Executive Director, SRi
John Amis
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PDF (177 KB)
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158
Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Robert Sparks
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PDF (400 KB)
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311
Corporate Sponsorship and Organisational Strategy: Bridging the Gap
Tim Berrett
,
Trevor Slack
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PDF (267 KB)
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981
Assessing the Public Profile of Major Sports Events: A Case Study of the European Short Course Swimming Championships
Simon Shibli
,
Chris Gratton
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PDF (439 KB)
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103
Measuring the Impact of Sponsorship
Martin Horn
,
Karen Baker
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PDF (134 KB)
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385
Editorial policy
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PDF (43 KB)
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80
ISSN
:
1464-6668
Online date, start – end:
1999
Copyright Holder:
Emerald Publishing Limited
Open Access:
hybrid
Editor:
Dr James Zhang
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