Corporate Sponsorship and Organisational Strategy: Bridging the Gap

Tim Berrett (University of Alberta, Queen's University at Kingston (Ontario), and Brazenose College, Oxford)

Trevor Slack (School of Physical Education, Sport & Leisure at De Montfort University)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 September 1999

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Citation

Berrett, T. and Slack, T. (1999), "Corporate Sponsorship and Organisational Strategy: Bridging the Gap", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 3, pp. 37-53. https://doi.org/10.1108/IJSMS-01-03-1999-B004

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Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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