Table of contents
Receptivity of young Chinese to American and global brands: psychological underpinnings
Steven LysonskiThe purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global…
Consumer segments in organic foods market
V. Aslihan Nasir, Fahri KarakayaThe aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore…
Musical intelligence: explication, measurement, and implications for consumer behavior
Vijaykumar Krishnan, Karen A. Machleit, James J. Kellaris, Ursula Y. Sullivan, Timothy W. AurandThe purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences…
How consumers’ use of brand vs attribute information evolves over time
Randle D. Raggio, Robert P. Leone, William C. BlackPrior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. This paper investigates whether these effects are…
Beyond private label panache: the effect of store image and perceived price on brand prestige
Justin Beneke, Natalia ZimmermanThe purpose of this study is to explore the effect of store image and perceived price on the consumer’s perception of private label brands (PLBs) that have grown in stature in…
Extended self: implications for country-of-origin
Annie Peng Cui, M. Paula Fitzgerald, Karen Russo DonovanThis paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important…
The pragmatic importance of theory for marketing practice
Herbert Jack RotfeldThe purpose of this paper is to explain that theories provide an important tool for practitioners in guiding decisions by explaining and predicting consumer decision making when…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel