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The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

Francisco Conejo (Department of Marketing, University of Colorado-Denver, Denver, Colorado, USA)

ISSN: 0736-3761

Article publication date: 3 June 2014

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Francisco Conejo (2014), "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media", Journal of Consumer Marketing, Vol. 31 No. 4, pp. 329-329. https://doi.org/10.1108/JCM-12-2013-0798

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