Marketing and Information Technology
Deborah Martell
(Cardiff Business School, University of Wales Institute of Science and Technology)
2279
Abstract
The changes to be expected in the marketing field as information technology becomes a more widely accepted phenomenon are highlighted. Specifically, attention is focused on the observable, invisible and evolutionary effects such developments have on the marketing scenario. The analysis incorporates a set of recommendations.
Keywords
Citation
Martell, D. (1988), "Marketing and Information Technology", European Journal of Marketing, Vol. 22 No. 9, pp. 16-24. https://doi.org/10.1108/EUM0000000005297
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited