Table of contents
Who murdered strategy?
Robin SpeculandIn business, the statistic that nine out of ten strategies fail has gone viral over the last couple of years. A prime reason for this is that leaders are under intense pressure in…
Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
From remoteness to recognition: The role of brand management
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Age‐old questions on brand choices: Data reveals complexity of loyalty issues
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Activity coordination on the table: Getting new products to market takes teamwork
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Sustainable development can save the planet: Social responsibility and ecological consumerism are good for business and good for the world
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
China crisis: ERP challenge for small firms
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Beware, the ad men are everywhere: They're so ingenious in getting to us
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The strain in Spain is taken by entrepreneurs in the main: How HR practices can encourage innovation in small firms
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Interview with Paul Nunes and Tim Breene, authors of Jumping the S‐curve
Interview by Juliet HarrisonThe purpose of this paper is to provide an interview with Paul Nunes and Tim Breene, authors of Jumping the S‐Curve
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele