Keywords
Citation
Noble, C.H. (2011), "On elevating strategic design research", Strategic Direction, Vol. 27 No. 9. https://doi.org/10.1108/sd.2011.05627iaa.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
On elevating strategic design research
Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9
Noble C.H.The Journal of Product Innovation Management, May 2011, Vol. 28 No. 3, Start page: 389, No. of pages: 5
While the popular understanding of the influence of design is growing, academic research has largely been restricted to considering consumer-level responses to design elements. This paper reviews this past work and proposes a more strategic research agenda for the field, with the potential to explicate linkages between design elements and strategies and outcomes related to innovation and corporate performance.Article type: Research paperISSN: 0737-6782Reference: 40AK930
Keywords: Competitive advantage, Design, Innovation, Research, Strategy