The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
![Cover of The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781839827303/urn:emeraldgroup.com:asset:id:binary:9781839827303.largecover.gif)
Subject:
Synopsis
Table of contents
(16 chapters)![Cover of The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781839827303/urn:emeraldgroup.com:asset:id:binary:9781839827303.largecover.gif)
- DOI
- 10.1108/9781839827303
- Publication date
- 2020-08-03
- Book series
- American Marketing Association
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- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-1-83982-733-4
- eISBN
- 978-1-83982-730-3