A Comparison of Bank and Loan NOW Account Customers
Frederick W. Langrehr
(Brigham Young University, Utah, USA)
218
Abstract
On 1 January 1981, banks and savings and loans in the United States started to compete nationwide for chequing account deposits. Prior to this date, in areas outside the New England region, banks and credit unions were the only institutions allowed to offer transaction accounts. A study carried out to compare the relative competitive advantages of banks and savings and loans institutions is reported.
Keywords
Citation
Langrehr, F.W. (1984), "A Comparison of Bank and Loan NOW Account Customers", International Journal of Bank Marketing, Vol. 2 No. 3, pp. 48-59. https://doi.org/10.1108/eb010744
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited