Optimising Bank Service Provision: A Simulation Approach
Trevor Watkins
(The University of Nottingham, England)
227
Abstract
A particular aspect of bank marketing is considered — that of service provision for customers. It is postulated that an investigation of ways of minimising the total cost of provision, including the cost of lost customers, can be made using computer‐based simulation techniques. An example of such a model is given for a specified, typical problem of service provision in a bank.
Keywords
Citation
Watkins, T. (1984), "Optimising Bank Service Provision: A Simulation Approach", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 31-39. https://doi.org/10.1108/eb010733
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited